“Over the years households have changed,” says Phillips, founder of Primitives by Kathy. “Many homes are based on the man having a room that he can call his own, whether it be a mini bar and big-screen TV, a man cave in the basement or den, maybe even a cabin of his own where he relaxes with his buddies. As the times change so does the desire for the man to be able to decorate the way he wants things to be.” “We are in business because of this trend. Men’s perceptions of good products are changing. They are demanding better quality products for themselves and they like to have something exclusive. Every product we make is painstakingly handcrafted in small batches from simple ingredients found in nature, not a lab. It takes time to make our products, yes, but producing something this pure and unique can’t be rushed,” says Lopez.
Another reason why men’s products are so popular
is that longer work hours inspire a need for pampering. “Men’s working hours are getting longer and longer. Their morning routine is their only ‘me’ time they have left,” says Lopez, of Men’s Soap Shop. “They want that time to be a pleasant experience and are seeking better quality products. We developed this line with the idea of this return in time when grooming rituals made the man and good ingredients were the norm.”
Catering to men YANKEE CANDLE
involves adding layers to the product that incorporate
both function and fashion. Whether it’s shaving cream, a silk necktie, décor for the man cave, skin-care lotions or a masculine bracelet, the most successful sales pitches seamlessly weave these aspects into the product’s messaging.
Based in Milwaukee, Kristine Hansen covers lifestyle trends for publications that include TIME,
CNN.com and
FoxNews.com, and interviews successful entrepreneurs for Intuit’s small-business blog.
Article Resources
Alynn Neckwear 800.289.2843
ties.com
Anchor Me Bracelet 508.789.0019
anchormebracelet.com
Camille Beckman 800.433.0060
camillebeckman.com
Lathergy LLC 617.599.9118
themenssoapshop.com
Perma Brands Corporation 888.669.8445
permabrands.com
Primitives by Kathy 866.295.2849
primitivesbykathy.com
Industry Experts Bob Phibbs
retaildoc.com
Additional Resources
Aunt Sadie’s Inc. 802.892.5267
auntsadiesinc.com
Bird Dog Bay 312.631.3108
birddogbay.com
Captain Knoll’s LLC 732.295.8539
captainknolls.com
Castine Candle Company 800.342.0926
castinecandle.com Charriol
charriol.com
Dadgear 303.221.1511
dadgear.com
Daddy & Co. 310.320.3775
daddyncompany.com
DEMDACO 888.336.3226
DEMDACOretailers.com
Deva Designs 800.799.8308
devadesigns.net
Don Mark 800.241.9786
donmark.com
Duke Cannon Supply Co. 313.757.0565
dukecannon.com
Dune Jewelry 617.364.1065
dunejewelrydesign.com
Elk Accessories
elkaccessories.com
Enchanted Petals of NM 505.974.3742
Esscentual Alchemy 515.233.1468
esscentualalchemy.com Scojo
European Soaps LLC 206.686.1286
europeansoap.com
fi ve ACCESSORIES 312.504.3483 fi
veaccessories.com
French Studio Imports 312.642.1300
frenchstudioimports.com
Isabelle Grace Jewelry 508.951.1749
isabellegracejewelry.com
Jack and Mary Designs
jackandmarydesigns.com
KitchenHappy 248.453.5177
kitchenhappy.com
Little River Hotglass Studio 802.253.0889
littleriverhotglass.com AUNT SADIE’S INC.
Made By Humans 2 Designs, Inc.
877.731.0503
madebyhumans.net
MARCUM | Mitchell 615.775.3933
Mark Feldstein & Associates Inc.
419.867.9500
mfagifts.com
Mele & Co. 888.733.0631
melejewelrybox.com Mistral
866.MISTRAL
mistralsoap.com
One Hundred 80 degrees 888.400.4180
onehundred80degrees.com
Ragon House Collection 877.874.3750
ragonhouse.com
RIADA by Adair, LLC 252.258.4084
riadabyadair.com
Rolf Glass 724.547.7500
rolfglass.com
William Neely Cosmetics 310.849.6333
williamneelycosmetics.com
Yankee Candle 800.243.1776
yankeecandle.com
Zootility Tools
zootilitytools.com
TagCrazy 336.608.1023
tagcrazy.com
Tervis
866.392.1964
tervis.com
The Greeting Place 888.462.5830
thegreetingplace.com
The Pillow Bar 214.939.3696
thepillowbar.com
Urban Halo
urbanhalo.com
Wild & Wolf Ltd.
wildandwolf.com
scojo.com
Screencraft Tileworks 401.427.2815
screencrafttileworks.com
Sunfl ower Hill LLC 207.727.6493 sunfl
owerhillsoap.com
Sagaform
sagaform.us
SailorBags 800.639.1754
sailorbags.com
Schmutzerland
schmutzerland.com
Rubygirl
rubygirljewelry.com
GiftShopMag.com
Summer 2014 n
GIFT SHOP
121
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