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“Over the years households have changed,” says Phillips, founder of Primitives by Kathy. “Many homes are based on the man having a room that he can call his own, whether it be a mini bar and big-screen TV, a man cave in the basement or den, maybe even a cabin of his own where he relaxes with his buddies. As the times change so does the desire for the man to be able to decorate the way he wants things to be.” “We are in business because of this trend. Men’s perceptions of good products are changing. They are demanding better quality products for themselves and they like to have something exclusive. Every product we make is painstakingly handcrafted in small batches from simple ingredients found in nature, not a lab. It takes time to make our products, yes, but producing something this pure and unique can’t be rushed,” says Lopez.


Another reason why men’s products are so popular


is that longer work hours inspire a need for pampering. “Men’s working hours are getting longer and longer. Their morning routine is their only ‘me’ time they have left,” says Lopez, of Men’s Soap Shop. “They want that time to be a pleasant experience and are seeking better quality products. We developed this line with the idea of this return in time when grooming rituals made the man and good ingredients were the norm.”


Catering to men YANKEE CANDLE


involves adding layers to the product that incorporate


both function and fashion. Whether it’s shaving cream, a silk necktie, décor for the man cave, skin-care lotions or a masculine bracelet, the most successful sales pitches seamlessly weave these aspects into the product’s messaging.


Based in Milwaukee, Kristine Hansen covers lifestyle trends for publications that include TIME, CNN.com and FoxNews.com, and interviews successful entrepreneurs for Intuit’s small-business blog.


Article Resources


Alynn Neckwear 800.289.2843 ties.com


Anchor Me Bracelet 508.789.0019


anchormebracelet.com


Camille Beckman 800.433.0060


camillebeckman.com


Lathergy LLC 617.599.9118


themenssoapshop.com


Perma Brands Corporation 888.669.8445


permabrands.com


Primitives by Kathy 866.295.2849


primitivesbykathy.com


Industry Experts Bob Phibbs retaildoc.com


Additional Resources


Aunt Sadie’s Inc. 802.892.5267


auntsadiesinc.com


Bird Dog Bay 312.631.3108 birddogbay.com


Captain Knoll’s LLC 732.295.8539


captainknolls.com


Castine Candle Company 800.342.0926


castinecandle.com Charriol


charriol.com


Dadgear 303.221.1511 dadgear.com


Daddy & Co. 310.320.3775 daddyncompany.com


DEMDACO 888.336.3226


DEMDACOretailers.com


Deva Designs 800.799.8308 devadesigns.net


Don Mark 800.241.9786 donmark.com


Duke Cannon Supply Co. 313.757.0565 dukecannon.com


Dune Jewelry 617.364.1065


dunejewelrydesign.com


Elk Accessories elkaccessories.com


Enchanted Petals of NM 505.974.3742


Esscentual Alchemy 515.233.1468


esscentualalchemy.com Scojo


European Soaps LLC 206.686.1286


europeansoap.com


fi ve ACCESSORIES 312.504.3483 fi veaccessories.com


French Studio Imports 312.642.1300


frenchstudioimports.com


Isabelle Grace Jewelry 508.951.1749


isabellegracejewelry.com


Jack and Mary Designs jackandmarydesigns.com


KitchenHappy 248.453.5177 kitchenhappy.com


Little River Hotglass Studio 802.253.0889


littleriverhotglass.com AUNT SADIE’S INC.


Made By Humans 2 Designs, Inc.


877.731.0503 madebyhumans.net


MARCUM | Mitchell 615.775.3933


Mark Feldstein & Associates Inc.


419.867.9500 mfagifts.com


Mele & Co. 888.733.0631


melejewelrybox.com Mistral


866.MISTRAL mistralsoap.com


One Hundred 80 degrees 888.400.4180


onehundred80degrees.com


Ragon House Collection 877.874.3750 ragonhouse.com


RIADA by Adair, LLC 252.258.4084 riadabyadair.com


Rolf Glass 724.547.7500 rolfglass.com


William Neely Cosmetics 310.849.6333


williamneelycosmetics.com


Yankee Candle 800.243.1776


yankeecandle.com


Zootility Tools zootilitytools.com


TagCrazy 336.608.1023 tagcrazy.com


Tervis


866.392.1964 tervis.com


The Greeting Place 888.462.5830


thegreetingplace.com


The Pillow Bar 214.939.3696 thepillowbar.com


Urban Halo urbanhalo.com


Wild & Wolf Ltd. wildandwolf.com


scojo.com


Screencraft Tileworks 401.427.2815


screencrafttileworks.com


Sunfl ower Hill LLC 207.727.6493 sunfl owerhillsoap.com


Sagaform sagaform.us


SailorBags 800.639.1754 sailorbags.com


Schmutzerland schmutzerland.com


Rubygirl rubygirljewelry.com


GiftShopMag.com


Summer 2014 n


GIFT SHOP


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