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DECEMBER 2013 THE RIDER /23


Agribrands Purina Inaugurates New Specialized Ultramodern Feed Plant


Committed to the Quality of Purina Horse Feed


vided a better understanding of the steps involved in making horse feeds and cat and dog food. The presentation given by Dr. Bruno Marty, Director of Nutrition at Purina, ended the tour on a strong note, by making the connection between the dif- ferent technologies in use at the plant, and their positive impact on equine health and well-being. In the course of the day, Canadian show jumping legend Ian Millar expressed his apprecia-


of the grand opening of this specialized new plant, over 200 guests from Quebec, Ontario and Atlantic provinces gathered on site to participate in the activities organized by the Puri- na leadership team. In addition to Purina distribu- tors and associate dealers, guests included many partners and professionals from the equine indus- try, as well as numerous long-time customers who are true horse lovers. A guided tour of the different stations pro-


becoming an ultramodern, state-of- the-art technologi- cal facility, designed main- ly to produce equine feeds and supplements. Thanks to sophisticated new equip- ment and processes, this leader in the field of equine nutrition is further optimiz- ing the quality and safety of its products. On October 23, the day


Canada, a Cargill Inc. com- pany, has invested over $11 million in its specialty feed production plant located in Strathroy, Ontario. The Strathroy plant is


Agribrands Purina


Canada Inc., James Fraser, Member of Provincial Parliement Assistant and Gary Ross, Director of Operations.


step for our company, as it leaves us better pre- pared to meet the ever- increasing demands of our clients in terms of the quality and safety of the feeds they choose for their horses,” stated Charles Lapointe, President and Managing Director of Agribrands Purina Canada.


is a crucial step towards establishing ourselves as the leader in equine feed quality and safety. This ties in perfectly with our constant efforts to offer our customers unique Purina feeds that are of the highest possible quality.”


“The grand opening of our specialized plant


tion for the Purina team of experts, as well as for the Purina feeds and supplements which he serves to his own horses daily. “This major investment marks an important


From left to right : Henry Vanderwielen, Plant Manager of Strathroy, Stoney Su, Vice-President of Cargill Animal Nutrition, Charles Lapointe, President and General Manager of Agribrands Purina


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