theater cont’d


Those were defi nitely boom-times, and the Lehigh Valley certainly had its share of drive-ins.


• Seventh St. (Allentown) • ACE (Bethlehem) • Airport • Bath • Bethlehem • Boulevard (Allentown) • Eastern Medina


(between Easton and Bethlehem)


• Route 45 (now Becky’s, Walnutport) • Shimerville (Emmaus) • Starlight (Easton) • Super Skyway (Kuhnsville) • West End (Allentown)


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But times change, and drive-ins began to fade in the late ‘60s and early ‘70s. Rising studio and rental charges, as well as VCRs, indoor multiplexes, cable and the prolifera- tion of color TV were contributing factors. The land itself became too valuable for summer-only use. Even daylight saving time was a culprit – it delayed outdoor movies by an hour.


Today, fewer than 400 drive-ins remain; that’s about 1.5 percent of theaters. And with the onset of digital projection, that number is likely to drop further. Fortunately for us, Shankweiler’s and Becky’s are both mak- ing the $70,000-per-screen conversion. So if you’re feeling nostalgic – or just want a novel movie experience – cruise over to one of them and pull into a spot.


52 May 2013


Lehigh Valley Marketplace


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