Getting the offbeat venture off the ground was the couple’s fi rst challenge, and Lewis credits the city with guiding them over some of the hurdles. “From the beginning, city staffers were interested in our ideas and wanted to help. They offered insights on how to set up a festival, helped us promote it, even waived some permit fees for the fi rst year,” Lewis says.
Other local groups joined in – the Com- munity Action Development Corporation
Practice of the Year 1st Place 2013
Despite its slight-
ly-ominous name, the Freak-Out is really an all-ages venture.
of Allentown acts as the festival’s fi nan- cial conduit, and the Allentown Economic Development Corporation provides per- formance space near Ninth and Hamil- ton, affectionately known as the “Electric Green.” (All other venues are within easy walking distance.)
The Allentown Brew Works, another per- formance venue, has been a supporter from the start. “The owners thought the festival would be good for business, and the fi rst year brought in even more customers than they’d anticipated. They’ve been behind us ever since,” he says.
Lewis adds that, on at least one occasion, a bridal party left the Brew Works to get in on the fun. “It was a great juxtaposition,” he re- calls. “An elegant bride and her entourage, watching a trick roper at a sideshow.”
The FUSE art infrastructure is another long- term partner, providing free-standing dis- plays of contemporary art, often outside the traditional forms of painting and sculpture.
The Freak-Out is self-funded, and its mon- ey-raising effort is a year-‘round affair. “We hosted our second annual St. Patrick’s Day party at the Brew Works on March 16,” he says. It featured a mix of prizes, giveaways, contests, music, dancing and visual arts.
Lewis and Fulton are always on the look- out for individuals and businesses to buy
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