Book Reviews THIS
MONTH’S BOOK
REVIEWS
Doing Business in Latin America
By Gabriela Castro-Fontoura Born
in
Uruguay and spending ten years working as a consultant in the UK, Gabriela has always been passionate about bridging the
gap between
British businesses and her native Latin America. As a result, her book Doing Business with Latin America offers a perfect introduction to small businesses looking to expand into the likes of Brazil, Mexico, Chile and other exciting markets.
Just a decade ago
Latin America wasn’t considered an attractive business destination for UK SMEs, but in recent years we have seen a surge in UK media coverage of the region and its economic prosperity. Gabriela shares in a simple, easy- to-read manner what every UK SME should know about doing business in Latin America – from the fantastic geography and culture to the barriers involved and how to handle them, addressing key points from currency issues to multilingual ecommerce. Gabriela also interviews a collection of business owners and experts who have succeeded in Latin America, making this an informative and inspiring read for entrepreneurs everywhere eyeing up ways to start working on their global strategy.
48 entrepreneurcountry The Growth
Story By Sue Stockdale
One of the major factors that is critical for business owners to consider when growing their businesses is
their mindset, according to author of The Growth Story, Sue Stockdale. In this book, Sue has interviewed nine successful women entrepreneurs from UK and North America, finding that the women shared common characteristics that helped them to succeed, particularly around their mindset, in relation to issues of control, debt and capability. The Growth Story aims to help both men and women learn about different strategies that can be used to grow a business, as well as understand the mindset and beliefs that support business growth. There is also management actions that can be applied for your own success and Sue’s background in coaching and leadership shines through.
The Branded
Gentry By David Hopper and Charles Vallance
In the 20th century we witnessed a new era of entrepreneurs,
who made their names by making their names into brands. This is a book about thirteen such individuals: Tim Bell, Johnnie Boden, Emma Bridgewater, Jackie Cooper, James Dyson, John Hegarty, Robert Hiscox, Tony Laithwaite, David Linley, Julian Richer, John Sainsbury, Paul Smith, and Jonathan Warburton. Hailing from a sweeping range of industries, these individuals were pioneers of modern enterprise and authors David Hopper and Charles Vallance uncover the secrets behind the fame, the lessons of success (and failure), and the dramas and difficulties on the way. This is invaluable reading for those interested in finding out more about the people behind the brands.
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