Events ountry Workshop
4. Not promoting your products or services
Email newsletters shouldn’t be one big ‘sell, sell, sell!’, but you CAN talk about what you do or the products that you sell – after all, your subscribers have ASKED to receive communications from you, so they are interested in what you have to offer and say.
There are ways that you can talk about your products and services without making people cringe, and that’s what you want to look for. Maybe you include a ‘product of the
month’, or offer a different fact about one of your services each issue. Or how about a customer-focus each issue, where you talk about an issue that a customer had, and how your products/services fixed that. Don’t forget to include a link for them to order or find out more.
5. Thinking you can’t blow your own trumpet
The truth is that you SHOULD think you are good at what you do. If you don’t think you’re good, then you shouldn’t be in business doing it, but
that’s another story…
It’s okay to talk about your work with pride, and share your successes with your readers. It’s not about being big- headed, it’s about letting people know that you’re pleased with the responses that you get from your customers and the difference that you make to them.
The way to do this is to use customer testimonials to highlight the great stuff that you do without you having to say it yourself.
The likelihood is that you are guilty of one or more of these errors, but that’s okay, because now you know what to do about them!
15 entrepreneurcountry
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