Emerging Markets
tailored specifically to their needs.
Tap into networks: It’s not just about individual partnerships but also about joining the right networks. Through networks a business can make connections, build up a customer base, and start understanding the market opportunities and demands before fully committing to a full operation abroad.
• Search for LinkedIn groups ‘Doing Business in Brazil’ or ‘Brazil- All things Business’ which are good starting points for making initial connections with people in the country.
• Members organisation Brazilian Chamber of Commerce in Great Britain has over 20 events a year, produces newsletters or research reports including Latin
Business Monitor and quarterly Brazil Business Brief.
Opportunities for female business owners: Nearly half of the country’s entrepreneurs are women. Brazil currently has its first female president,
which is encouraging a huge number of women to start their own ventures. Due to being one of the liveliest and burgeoning emerging markets
for
entrepreneurs, Dell chose to hold their second annual Dell Women Entrepreneur Network (DWEN) conference in Brazil. As a result, Dell has created the ‘Women Powering Business Network’ on LinkedIn to support and nurture female business leaders by providing access to knowledge, experts, and capital.
Let technology work for you:
Technology is a catalyst for business growth. Businesses winning in today’s difficult climate are those that have placed technology at
America the centre
of everything they do. Technology allows businesses to communicate in real-time and work together as they navigate the complexities of serving customers. It is key to the success of businesses looking to expand internationally, and their ability to carry out cross-border trade and to provide levels of service and customer support that will set them apart from the competition.
Brazil is also incredibly digitally advanced. Small businesses that look at technology as a competitive advantage have an opportunity to take control and scale a business. The country is ranked the sixth largest IT market in the world and there are more than 70 million people online in Brazil. Also, most leading-edge technology is developed by small- medium businesses, emerging into responsive businesses that change with their customer’s needs. This is similar with emerging economy as new technologies are immediately adopted.
Brazil is crawling with opportunities for entrepreneurs looking to start or expand a business and there’s a wealth of support and resources available to aid entrepreneurs who are looking to make the leap. There is a lot of uncertainty when it comes to exporting goods to new markets or expanding a business and people think taking a small business global is mission impossible, but that could not be further from the truth.
19 entrepreneurcountry
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