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Masterclass exposes risks and benefits of social media
A Business Club masterclass organised by Paris Smith left delegates inspired to market their businesses safely using new marketing technology which embraces social media.
More than 50 people attended the event at the De Vere Grand Harbour Hotel, Southampton, where four speakers explored the risks and benefits of social media.
Ted Nash, head of digital product innovation at News International, described a new era, dubbed ‘Generation C‘, which focused on the idea that anyone born after 1980 is ‘connected‘ through social media and the Internet. He spoke about how important it is for businesses to step up to the mark and start to engage with social media.
Other speakers included PR and media expert Lena Samuels of Wessex Media Group and BBC Radio Solent. Her talk, Social Media – Risky Business?, explored the dynamic between the marketing
opportunities posed by social media and the risks to a brand if the use is not aligned to business and campaign goals and objectives.
David Roath (pictured), partner in Paris Smith‘s employment, department addressed the importance of having a social media usage policy and gave case law examples of what happens when employees get it wrong, while Paul Mewett, head of intelligence at Grant Thornton revealed how much you reveal about yourself with your digital footprint.
Law update
Microsulis Medical sold to AngioDynamics
Hampshire-based Microsulis Medical has been advised by Paris Smith on the sale of the whole of its global business and assets to AngioDynamics Inc.
NASDAQ-listed AngioDynamics agreed to pay an initial $15 million in cash. Substantial additional consideration is payable based on Microsulis‘ performance over the next nine years.
Microsulis is a medical device company specialising in minimally-invasive, microwave ablation products which are
currently used in more than 80 hospitals worldwide.
The Paris Smith team was led by corporate partner Michael Moore. BDO‘s Southampton office advised Microsulis on tax aspects while Atlanta firm Ellis Funk advised on US law aspects.
This follows a number of other healthcare and pharmaceutical-sector transactions advised upon by the Paris Smith team, including the recent $305m disposal of Uteron Pharma SA.
Moore Blatch merges with Saunders & Company
Regional law firm Moore Blatch has merged with a leading name in residential conveyancing.
Moore Blatch, which has offices in Southampton, Lymington, Whiteley and Richmond, has expanded its London operation following the merger with Saunders & Company.
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Managing partner at Moore Blatch, David Thompson, said the merger was a key milestone in expansion plans: ”We have been in Richmond for six years and this is part of our long-term strategy for growth, particularly in property services and to link
our offices along the south coast with London.
”We have been looking to increase our presence in Richmond as we grow to become one of the leading firms in south west London and Saunders & Company is a perfect fit. Both firms pride themselves on offering a bespoke legal service to discerning clients.”
Thompson added that the profile of Moore Blatch‘s private clients in the south west mirrors that of Saunders & Company and he believes the newly-merged operation is a good strategic fit for in-house expertise.
New office for Blanchards Bailey
Dorset-based solicitors Blanchards Bailey has opened its fifth office at Lynch Lane, Weymouth, within easy reach of the town centre where it will provide legal expertise and services to individuals and businesses in the Weymouth and Portland area.
The expansion demonstrates the firm‘s commitment to providing a personal service to clients and building strong
relationships with the local community. With offices at Blandford, Dorchester, Shaftesbury and Stalbridge, it has strategically expanded its services into Weymouth to further invest in facilities which serve the legal needs of residents and businesses in major towns across Dorset. The new office will also serve existing clients located in Weymouth.
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