Advertising feature
Make the most of your roast this Festive Season!
Quality Meat Scotland has launched a campaign to encourage consumers to make the most of meat and take the strain off their shopping budgets.
The “Make the Most of Your Roast” leftover campaign encourages consumers to use roast leftovers to make delicious, nutritious but low cost dishes such as curries, pies and soups. “There is so much more to Scotch Beef and
Scotch Lamb than a one-off roast dinner,” said Laurent Vernet, Head of Marketing with Quality Meat Scotland. “Leftover meat from roasts tastes fantastic and can be used for dinners, lunches, light meals or snacks. Leftover meat is excellent in curries, salads, sandwiches, pasta and rice dishes and soups and stocks.”
During recent months QMS has also been
encouraging consumers to “Get BehindThe Label” and show their support for the labels, Scotch Beef, Scotch Lamb and Specially Selected Pork, which guarantee 100% Scottish origin and a high stand- ard of production and welfare via world-leading quality assurance schemes. “Whenever you see the Scotch Beef, Scotch
Lamb and Specially Selected Pork labels you know you have the guarantee the meat you are buying has been born, reared and slaughtered in Scotland so you can be confi dent that it not only tastes
Festive Food & Drink 15
great it has been produced to higher standards of animal husbandry and welfare in Scotland’s natural environment,” added Mr Vernet. By visiting
www.getbehindthelabel.com con- sumers can ‘meet’ farmers and hear direct from them about livestock production. For tips on using leftovers safely and advice on storing and reheating food visit
www.food.gov.uk and for great recipe ideas visit
www.scotchbeefand-
lamb.com and
www.speciallyselectedpork.co.uk You can also download QMS’ free “Perfect
Steaks and Roasts” app or join us on Follow us on Facebook – just search for “Enjoy Quality Meat”.
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