MUD PIE SAILOR BAGS
lantern, items that summon the feel of a seaman’s lifestyle, an evolution of the stereotypical lighthouse image into a more stylish décor item that’s very in now, for both indoor and outdoor décor.
Coastal craze The coastal trend encompasses sea creatures such as starfi sh and turtles, as well as items that customers will pick up on beaches – seashells, sea glass, sand dollars, and driftwood. Johnson’s previously mentioned color palette of sandy neutrals, turquoise blues, sea glass greens and sun- set-over-the-ocean oranges are especially iconic for this category.
Adrienne Boyer, executive vice president of Stone Mountain, Georgia-based Mud Pie, also says it’s about the colors in coastal. “Sea life is portrayed in a wide array of colors, such as blues and greens related to shades of
water,” says Boyer, mentioning this trend for her company’s terracotta based ceramics, which is a milk glaze with terracotta peeking through. Driftwood pieces are also a staple of the coastal trend.
Beasley at Caffco points to their line of picture frames, featuring wood slats evoking a boardwalk feel, but modernized with a blue-green color. Another natural material item spiking in popularity for coastal is hand- woven rattan grass, in basket and trivet form at Caffco, and there’s an international fl air to coastal with the company’s Mediterranean-themed Majorca frames and wall hangings. Boyer says that motifs are expanding, pointing to the
rising popularity of sand dollars, sea horses and shells of all types being popular, mixed with their ceramic and glass items. Wohlfskehl says that octopuses are hot, as are mermaids and various fi sh. “We’re all about celebrating the location of our retailer, so we like to feature sea creatures you’ll fi nd in their area,” he says.
Gerri Hyman, owner of My Island
in Greenville, South Carolina, agrees with the octopus as a top trend, and adds in jellyfi sh as well. “I think their free forms appeal to customers looking for something unique in bright, fun colors.” Hyman says that sea turtles are also top motifs on their products.
SEASODIES 96 GIFT SHOP n Winter 2013
GiftShopMag.com
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