their time. “By contrast, stores on the main concourse can get overly packed by tourists and shoppers, discouraging serious shoppers,” she says. The product mix also includes a wide
range of jewelry, and exotic, Eastern- inspired items such as Buddha statues, tall vases and textile items with a Zen fl air. Huf says she acquired a line called ‘Baieido,’ an authentic Japanese incense originating in 1657, a true specialty that shoppers like to buy for themselves and as gifts. Good Scents’ ever-changing, exotic scents and tactile items differ from other stores offering more coastal-themed items.
The store has a strong presence on Facebook, “which allows us to keep in touch with customers on a more personal level, which is fun for us to put a face to the name,” says Huf.
She is also involved in the Washington Street Mall Business Improvement District, which undertakes a variety of marketing activities, including advertising campaigns for special seasonal events like concerts, and boat and holiday festivals.
Editor’s Note: Since Good Scents was interviewed for this feature, the New Jersey shoreline was hit by Hurricane Sandy. Fortunately the store and mall area did not suffer much damage and Good Scents was a true good neighbor, helping those less fortunate. Huf used her strong Facebook presence to notify the community about updates including free help and services. Tune in to
giftshopmag.com for an update.
Mall Attraction
Nine-Tails, a shop specializing in alternative and Japanese pop culture, is located in the Wonderland of the Americas Mall in San Antonio, Texas. Owner Justin Surface says that his store attracts fans of Japanese anime, Sanrio Hello Kitty brand items and the ‘gaming’ culture.
Surface says the mall was once a
failing one, purchased by an investor for redevelopment, so he was able to get in “on the ground fl oor,” and pick
126 GIFT SHOP n Winter 2013
NINE-TAILS
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