Advertising feature Spring Grove Clinic’s principal dentist launches their referral service
David Cunningham Referral focus –
F
or many general dental prac- titioners, their main concern when referring a patient to another dentist is whether they will ever see them again. The
worry is they will get their treatment and then the referral dentist will simply poach them and add them to their own list. However, David Cunningham, at Spring
Grove Clinic, offers a very simple, but powerful guarantee: at Spring Grove Clinic, your patient will remain your patient. He has developed a successful private
practice and has now recruited special- ists Dr Craig Wales and Dr Colin McIver to carry out oral surgery and Dr Marcin Paradowski to take endodontic referrals at the clinic. David himself, who has been involved in implant dentistry for more than ı0 years and is a mentor for the ITI, also takes referrals for restorative dentistry and treatment planning. David explained that the clinic had been
seeing other dentists’ patients for some time and, over the last couple of years, he has assembled the team that will allow him to continue to offer a fi rst-class service to his referring colleagues. He believes that the relationship with
referring dentists will be at the heart of all that they do. He said: “I don’t want the relationship to be in any way distant. It needs to be a two-way thing and we are committed to the Spring Grove Guarantee that your patient will absolutely remain your patient.” As part of his implant mentoring,
David is seeing more and more dentists attending the practice to watch procedures and witness fi rst hand the work of the specialists. He is keen for this to continue for his referring dentists and the clinic will be holding regular education events
– including refer and restore courses through Southern Implants and Straumann – to help broaden knowledge and harvest a culture of learning for participants. Spring Grove is taking referrals for treat-
ment planning and advanced restorative work, implants and oral surgery, including block grafts and sinus augmentation. David said: “We are in the east end of Glasgow and we place hundreds of implants each year. That is not geographically where you would normally expect that to be happening. But we are seeing patients on referral from all over the country, from Argyll, Stirling, Ayrshire and elsewhere.” The clinic has a system in place to
“
...to help broaden knowledge and harvest
a culture of learning” David Cunningham
receive referrals through the website (
www.springgroveclinic.com) by email, phone, fax or post and it will aim to contact the patient within 24 hours and see them in the surgery in the next fortnight or sooner if possible. The referring dentist will receive regular updates on treatment and a compre- hensive letter detailing the exact treatment upon completion. David is also in the
fi nal year of an MSc in Restorative Dentistry at
Manchester University and he revealed it has given him greater confi dence and skill when dealing with the evidence base. He said: “I am much more able to read the literature and make treatment decisions based on an evidence-based approach. It has enabled me to look at manufacturers’ products and look at the evidence provided for why they should be used with a properly educated eye.” He also believes the course has inspired
a new goal for his career. He said: “My heart is in both the worlds of aesthetic dentistry and restorative dentistry. My personal opinion is that they are too far apart at the moment and my mission for the second half of my career is to try to bring them closer together. “I run the BACD group in Scotland and,
with this in mind, I try to encourage the guys from the implant groups to come to the BACD group and vice versa.”
® For more information on the clinic, including details of David’s Facebook page where clinicians can post cases and benefi t from the advice some of the fi nest restorative dentists in the UK and the world, visit
www.springgroveclinic.com
Scottish Dental magazine 49
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