SHOW REVIEW
The FIA’s David Stalker gave a keynote on the 2012 legacy, while Olympic gymnast Beth Tweddle spoke at LIW Live
LIW EDUCATION VILLAGE
For the second time this year, the majority of the LIW seminar content was grouped together in the Education Village on the show floor. The result was a programme that encompassed all sectors of the leisure industry – from facilities management advice and play centre launch advice, to health and safety and fitness for people of 80 years and over – with more than 100 hours of free education.
KEYNOTES In his keynote, David Stalker, chief executive of the Fitness Industry Association (FIA), called for the entire active leisure sector to play its part to ensure a successful legacy from the 2012 summer of sport. He said the aim of all legacy plans should be to make the UK the “most active nation in the world”. To achieve this aim, he said the industry needed to work together through partnerships, bringing together strategies that have a greater impact than the sum of their component parts. “This is not the FIA’s legacy to deliver,
but the sector’s,” Stalker said. “The FIA is the facilitator, creating partnerships and pathways to help deliver more people, more active, more often. To all businesses in our sector, I say that if you don’t have a legacy strategy, in a few years we will have missed the biggest opportunity and it will all come tumbling down. We will lose the chance to be seen by the government as the people who can make a difference.
“There is lots we can do, but we
need the whole sector to get behind it. Together we can achieve more.”
INDEPENDENT OPERATORS UNITE LIW once again played host to the largest annual gathering of independent operators at the fourth Independent Operators Unite (IOU) forum. The forum was a must-attend education programme for independent gym owners and operators seeking inspirational and practical ideas to help their business grow. Expert-led sessions included: practical
ideas that work for the UK independent operator; making money for your club from the ‘other stuff’ (secondary revenue); and easy ways to use the internet to make more money.
FEEDBACK FROM THE SHOW
WHAT THE VISITORS HAD TO SAY… “We had a great few days at LIW 2012 – thanks for having us! Watch this space for fab new ideas in our club!” The Warehouse Health Club, Aberdeen
“Good seminars, and good to see so many fitness professionals looking to stay ahead of the game.” Luke Staton, OutKlass Fitness
WHAT THE EXHIBITORS HAD TO SAY… “Loved the show, so many great people and a buzz of excitement. For me the
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highlight was when someone came out of the Aquaneuro bath and cried after her back pain had vanished. It was an overwhelming experience. Once again well done to the LIW team for a fab event that enabled us to showcase our new product.” Jonathan White, director, Aquavate
“LIW is a fantastic showcase for the UK fitness industry. We’ve met with hundreds of industry leaders to further outline how we are continuing to both drive new users into the fitness industry and improve retention.” Jonathan Monks, CFM / MYZONE Business Development, UK & Ireland
… AND A FEW WORDS FROM THE ORGANISERS: “The atmosphere at Leisure Industry Week 2012 was absolutely fantastic. All of the key fitness suppliers really invested in the event, not only in terms of building and managing some of the most vibrant stands we’ve seen, but also in terms of their unwavering enthusiasm for showcasing their ideas and products to the visitors walking around the exhibition. “In an economic climate when it can
be difficult for professionals to justify time out of the office, it was great to see so much business being done on the show floor. “We were also delighted to welcome
some of the heroes of the London 2012 Games – what better way to inspire the fitness industry?” David Sanvoisin, event manager, LIW l
November/December 2012 © cybertrek 2012
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