Communication Update BAPEN Communications Roundup Logos and core messages


In our communications roundup in May we said that we had been busy working behind the scenes to review all the key BAPEN ‘touch-points’ where people have direct interaction with our charitable association to ensure that everything we are saying is aligned and it is easy for non- members as well as our newer members to understand exactly what BAPEN does. The second quarter of 2012 saw the fruition of a lot of this work with


the launch of some major communications developments for BAPEN. The first was the consolidation of BAPEN’s key messages. Working with members of the executive committee, a workshop was held to look at what BAPEN does and review current messages and the strapline to ensure it reflected the activity of the charity accurately. The messages were further ratified as they went through Council for approval and we are delighted with the results.


BAPEN Breakfast News at DDF


Many of you may also have attended DDF in Liverpool back in June and attended BAPEN’s opening symposium which was based on a breakfast television programme. We worked with journalist Estelle Matthews and a BBC cameraman/director and highlights of this session can be found on the BAPEN website. We hope you will agree that this provided delegates with an innovative opening session and in spite of some technical issues on the day, the overall result was fantastic.


Press office


In addition, we have also been running a very busy press office. BAPEN continues to provide comment and input into features and news items and we have been working with the Chairs and communications leads of the Core Groups to ensure we communicate the right messages, via the right sources within our organisation. We have a number of articles in development following DDF 2012 and


are working with some broadcast stations who are keen to run regional ‘malnutrition’ features to highlight the issues. A key ongoing focus for us is the promotion of an e-petition which is calling for the Government to act to eliminate avoidable malnutrition and dehydration. Dr Mike Stroud, Chair of BAPEN’s Quality Improvement Committee, is working with the Nutrition & Hydration Action Alliance on this petition which needs 100,000 signatures from healthcare professionals, patients and the general public. The Government will then need to help facilitate a debate on the issue in the House of Commons. If you haven’t already signed the petition we urge you to and encourage you to ask your colleagues to sign it too – http://epetitions.direct.gov.uk/petitions/34303 We are also continuing to post regular updates on the BAPEN Facebook


New core message: BAPEN is a charitable association that raises


awareness of malnutrition and works to advance the nutritional care of patients and those at risk from malnutrition in the wider community. BAPEN brings together the strengths of its core groups to raise


awareness and understanding of malnutrition in all settings and provides education, advice and resources to advance the nutritional care of patients.


New strapline: Putting patients at the centre of good nutritional care We have also introduced a new look BAPEN logo. We have made the


logo simpler and more compact. The word BAPEN is larger in relation to the palm icon above it. This means the overall impact of the logo is greater, which is especially important when used at smaller sizes. The revised logo therefore works harder for BAPEN and the simplified layout is more contemporary. This has been achieved while allowing visual continuity with the old logo so that any recognition BAPEN had obtained, remains.


Website


A really exciting development has been the launch of the new website which showcases the new logo and utilises the core messages and strapline. The website was unveiled at DDF 2012 and marks a new phase for BAPEN. Over the years the BAPEN website has grown ‘organically’ with new sections added as appropriate. In 2012, whilst we had a great online resource in terms of the content, the overall look and feel was dated and cumbersome with browsers struggling to navigate the site efficiently. This was a massive task in terms of visual redesign, and behind the scenes in terms of content and database management. The project was led by Nicola Turing and, I am sure you will agree with us, it is a major achievement and huge improvement. As with all websites its development is ongoing. haven’t yet had a look, please visit: www.bapen.org.uk


If you 5 BAPEN In Touch No.66 August 2012


page and are tweeting regularly via Twitter; our followers include the King’s Fund, colleagues at the NPSA, Hospital Caterers Association, NHS Midlands and East and many BAPEN members. Do sign up and follow us too for information about the latest resources available. Please do regularly check the BAPEN website so you are aware of all


the news: www.bapen.org.uk We will continue to keep you up to date with all communications


activities and in the meantime, if anyone has any news or information they would like to share with their fellow members, please contact Helen Lawn or Charlotte Messer in the BAPEN Press Office on 01892 525141 – we would love to hear from you.


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