When the CEO of Google says, “The future of the Internet is video,” you ought to take heed.
The rapid change in content creation and always improving delivery methods with greater bandwidth and Wi Fi have brought about this change. Google, recognizing this opportunity, recently purchased YouTube and YouTube has now become the second largest search engine, you got it, behind Google, and the third most visited site on the web. More than 78 hours of video get uploaded every minute. What does that mean to your business? That is where you customers are! Your customers are on YouTube searching, formulating opinions and making decisions. Are you visible?
If you do not have a professional video image on your site or YouTube channel you may not even be found by the customers searching for your services!
There are three reasons to support any decision to begin incorporating video content into any marketing strategy. These top-performing reasons are already creating significant change in overall reach and response for overall reach, and response for local businesses of all kinds.
TAKING THE OLD AND MAKING IT NEW AND EXCITING
For many businesses, there are both initial and ongoing expenses to manage their primary websites and Internet advertising. The significant investments made in website design, optimization and Internet marketing (from email to paid click ads and banner ad slotting) are designed to attract “eyeballs” to a company’s product and service information. And yet 90% of businesses have NO video content to enhance their expensive virtual storefront, or to add to their email and other ad message delivery strategies. Simply adding several short-duration videos to the primary pages of a website increases search rankings, traffic and response rates dramatically. With “time on site” rates falling off, it is time for companies to address the need for video content.
MOBILE MARKETING AND QR CODES ARE THE NEW BROADCAST ADVERTISING The increase in smart phones worldwide has grown exponentially and local business marketing is now poised to reap the benefit of a new channel to disseminate its message without the massive expense of broadcast advertising. In reality, the smart phone IS the new television, and phones and tablets have replaced all technologies that have come before them! Most people are never more than 3 feet away from their phone at any time. The most powerful and proven content for mobile Internet is video. 91% of consumers who access information will watch video when it loads. 54% of that group will take action within 48 hours. It is now proving that video content, coupled with a call to action, is a fresh new marketing tool to achieve consumer engagement.
The explosive popularity of the QR (Quick Response) code has consumers accessing video content with unprecedented numbers. Quickly scanned with a smart phone, tablet or iPad the QR Code is an instant bridge to any destination or content from the Internet, and requires no typing of URL’s. This new ability to “scan and view” video content is currently the most popular and inexpensive entry technology for business. This is a must have for any business
tracking their ad spend in direct mail, print media, display advertising and collateral marketing materials.
VIDEO IS NOW A CORE COMPONENT FOR SEARCH ENGINE OPTIMIZATION AND RANKINGS
Recent, sweeping changes to the largest search engines (Google and YouTube) are affecting organic search engine results and rankings. Businesses trying to function in this environment without video content are suffering as a result of this shift in priorities of Internet search components. Although proper management of the relative website content will always play a significant role in traffic and search results, video is no longer a luxury item. It is now a core component, critical to achieving the desired results and maintaining position in the particular business category and keyword search phases. A properly managed YouTube channel has become a top priority in the world of Internet search rankings and optimization efforts.
As YouTube was vertically integrated into the Google algorithm, the changes in results and rankings became starkly evident for business websites that were maintaining a YouTube channel with multiple videos and those that were not. Businesses that do not address the importance of producing relevant content on their websites on a continual basis will do so at their own peril.
In the time it took to read this article, a website without corresponding video content just lost a lap to the field and to competitive websites that are already utilizing video content properly.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44