SHIVAN SARNA SALES babm.com/sales


Shivan Sarna is a show host and key contributor to HSN’s multi- million dollar jewelry division with an audience of 96 million households. She is also an award winning international speaker covering topics such as conflict management, office and corporate ladder. For the last 20 years, Shivan has become a specialist in marketing to women. You can reach Shivan at shivan@shivansarna.com.


12 | JUL/AUG/SEP 2012


WE ARE BUYING


When you think about what women buy, you might think of groceries or clothes. Being a woman, I can tell you that is definitely true, but did you know we buy cars, too? We certainly use them a lot, so it makes sense that we buy them.


Imagine shopping for a new car. For many of you, this isn’t too hard; you have probably had to do this one too many times. Buying a car can be exciting, but finding one can be a hassle when it comes to doing research and haggling with dealers. Now imagine you and a friend are meeting with a salesperson to discuss options. Finally, imagine that the salesperson completely ignores you and only talks to your friend.


A WORD TO THE BUSINESS WORLD ABOUT WOMEN:


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