touriSm New tourism plan for Scotland


A national strategy – designed to establish Scotland as a “des- tination of first choice” over the coming years – has been launched by the country’s Tourism Leadership Group. Tourism Scotland 2020:


Te future of our industry, in our hands was produced by the group following exten- sive consultation across the Scottish tourism sector. Among the aims of the


industry’s new document is to “break from the status quo” and to generate over- night spend worth between £5.5bn and £6.5bn over the next eight years. Te figure represents an increase of £1bn on


2011 levels and is to be achieved by targeting the main growth areas – domestic, European, long-haul and emerging markets. Four groups of “assets” have also been iden- tified in the strategy: destination towns/cities;


Nature, heritage and activities is one of four groups of Scottish “assets”


events and festivals; nature, heritage and activ- ities; and business tourism. Te Scottish Tourism Alliance will use the


strategy to lead businesses and other stake- holders throughout the sector to deliver its aims for 2020 and beyond. Details: http://lei.sr?a=Q2f0M


UKinbound warns against ‘Jubilee complacency’ Rance said: “I call on government and the


UKinbound has warned the government against becoming complacent in its drive to attract 40 million visitors by 2020. Mary Rance, the organisation’s chief execu-


tive, raised concerns the Jubilee – plus the 2012 Games – could “distract” the government.


industry to tackle the issues impeding inbound tourism with the same determination, enthu- siasm and gusto that they have put into the Queen’s Diamond Jubilee and the Olympics.” Details: http://lei.sr?a=4z4G2


‘Staycation’ effect to reach new heights


Up to 41 per cent of British adults are planning to spend their main holiday in the UK during 2012 – the highest level seen since the beginning of the recession in 2008. Te figures come from the


Annual Holiday Index by bud- get hotel chain Travelodge, which polled 5,000 adults. With the average week’s


holiday in the UK costing £433.47, the study estimates the ‘staycationing’ effect is set to benefit the UK industry by £8.7bn – up £1.5bn on 2011. Travelodge chief execu-


● Membership / CRM ● Sport & class booking ● Till & credit card ● Access control


● Fingerprint scanning ● Spa management


Contact us on: +44 (0)1423 873873 www.sportsoft.co.uk


Grant Hearn: “Te staycation is going to be bigger than ever this year”


tive Grant Hearn said: “Te staycation is going to be bigger than ever this year despite British household budgets being attacked by a second recession. 2012 is such a momentous year for British tourism and it’s a


© CYBERTREK 2012


great bonus that the economy will be further boosted by £8.7bn due to more Britons holi- daying at home this summer.” Details: http://lei.sr?a=Y3r2t


Twitter: @leisureopps Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital 11


A highly


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improving system, to manage most leisure environments


image: abubakr hussain


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