BEVERAGES
CAMELTHORN CORROGRAPHICS VERSATILE 12 PACK Company: Nampak Cartons & Labels Country: South Africa Email:
Cheryl.stiles@
sa.com
This pack is both the shipper and the shelf. A super premium branding solution and gift pack for 12 beer bottles, or 10 bottles and 2 drinking glasses. A one piece carton with built-in bottle dividers formed as part of the carton lid. All- in-one packaging solution serving as a functional supply-chain shipper. A huge cost saver as only one carton is used for a number of packing configurations.
BLACK&WINE
Company: Istragrafika Country: Croatia
Email:
zoran.svraka@
istragrafika.hrWeb:
www.istragrafika.com Simple and aesthetic wine bottle box concept made from
corrugated black & white carton material. Non-glued basic
squared layout results with an unusual, eye-catching form where packaging structure meets avangard architectural structure.
WANGZU TIEGUANYIN TEA PACKAGING Company: START BRAND DESIGN STUDIO Country: China
The design gets the idea from the ink-stone box (Chinese calligraphy supply) showing the deep Chinese culture, the individually wrapped packaging is moisture-proof and can well protect the tea inside. The packaging is made of recycable paper which can be finally degrated in a natural way, moreover it is user-friendly especially for disabled people. The wording on the box is bilingual and the asymmetric patterns are chosen to cater for modern people.
PONCHOS 1910 TEQUILA & COFFEE LABELS Company: Uniprint Labels & Packaging Country: South Africa
Email:
lorne.andersen@
uniprint.co.za
Important element of the overall pack are the five pressure-sensitive labels that add to visual appeal. Specialised printing techniques achieve an aged and stained look that complements the product branding. Background
was printed using 200 screen flexo print. Selected areas were printed using in-line rotary silkscreen technology in one pass. This gave a rough texture for an aged feel to the label. Leading brand in this sector in South Africa. Quadrupled sales in past year, with the new image.
CASTLE THERMOCHROMIC BEVERAGE CAN Company: Nampak Bevcan Country: South Africa Email:
klaus.hass@sa.com
A first for SA. Thermochromic ink “Snow Castle” graphic changes icy blue from white indicating it is ice cold. Inner blue lining and laser etched tab indicates beer is really cold. The packaging creates the advertising theme that plays on the ice-cold theme, aimed at the young and trendy who are always looking for something new. An example of the pack playing a big part in the promotional mix.
6 | Worldstar Awards | 2012
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