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FOOD


 "PUSHER" SHELF READY COLLECTOR PACKAGING Company: Duropack-Starpack Kft. Country: Hungary Email: vaszkot@duropack.hu; tvaszko@gmail.comWeb: www.duropack.hu


An easy opening collector hood & tray packaging which works well with a pusher system on the shelves. "Pusher system" pushes pouches through the box collector system, and they stop at the front. If a customer takes out a pouch immediately a new one pops up in front and it is always visible for the customer. It has a value of the tray & hood construction to help the retailer put the boxes on the shelf very fast, and it also has a marketing value with the pusher technique.


'EIGHT DRUNKEN IMMORTALS' LIQUOR PACKAGING  Company: China Shan Design & Associate Ltd. Country: China


It combines western art with Chinese ancient folk culture. Focused on “drunk", the curvy ceramic gourd looks like a tipsy man, and a human body statue from all angles to enjoy. Recyclable plastic materials, biodegradable, recyclable


compression density board and tissues will be adopted in the outer packing. The bottle is made of fired clay pottery which is good for health of human-beings


as well as the environment. The use of plastic stripping technology is different from the usual traditional graphic packaging design.


 KOMILI OLIVE OIL GLASS PACKAGING Company: Tasarim Ussu Ltd. Country: Turkey Email: gamze@tasarimussu.com.trWeb: www.tasarimussu.com.tr


The design took its inspiration from Anatolian Fertility Goddess Kybele. Matching moulds used for carved olive branches from glass blow blow technology and in total, relief-form-graphical design unification's been provided. The design took its inspiration from Anatolian Fertility Goddess Kybele. The bottle’s form creates an ease of grasping, pouring and sense of possession by its haptic perception. To obtain carved olive branches from glass blowblow technology, an unpractised moulding technique that can be called “matching moulds” has been practiced by the producer.With its relief-form-graphical design unification and its timeless design the brand leader, “Komili”, has been differentiated on market shelves.


PHILADELPHIA SLICES PEEL & RESEAL  Company: Kraft Foods Mexico Country: Mexico


Email: Mauricio.Campos.C@kraftfoods.comWeb: www.kraftfoods.com.mx This innovative packaging provides key benefits to consumers such as: easy


opening and a resealable feature, maintains cheese slices organised inside the package while in the refrigerator. The technology consists on applying a pressure sensitive adhesive between 2 layers of film with a pre-cut to create a


delamination when opening, obtaining a resealable package capable to reclose up to 16 times under moisture conditions, keeping the product branding at all times. In addition and to protect consumers, a package integrity feature was designed to be broken and noticed by the consumer after the first opening.


 NEWBOX TO BETTER PROTECT FLAT DUAL-PACK STRAWBERRIES Company: Chuoh Pack Industry Co.,Ltd Country: Japan Email: kaihatu1@mcpack.co.jpWeb: www.mcpack.co.jp


The new box reduces damage to strawberries during transit without increasing raw materials or assembling work process number, and it is dividable into two as the need arises. Reduces damage to the strawberries by lifting the packs off the floor of the box. As the box is assembled, the parts on which the edge of the packs rest protrude together with the centre part that holds the packs from skidding sideways during transit. This leads to 15% reduction in assembling work process number, and eliminates the protective sheet.


2012 | Worldstar Awards | 31


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