WINNERS
HOUSE FOODSWASABI PASTE TUBE, A STEP TOWARD NOMORE “MOTTAINAI” Company: House Foods Corporation Country: Japan Email:
shuichiro-ito@housefoods.co.jpWeb:
housefoods.jp
The novel design of the plastic tube allows effortless squeezing of the last bit of spice paste such as wasabi, ginger, or mustard out of the tube completely. The nozzle and shoulder of the plastic tube are designed to collapse easily with fingers so that the remaining paste can be squeezed out with little effort. The new inner-seal design with a larger tab area makes peeling easier. To reduce the environmental load of the outer carton box, its volume is reduced by 10%, which amounts to a saving of 24 metric tons of cardboard per year.
KAPACCHO
Company: LOTTE CO., LTD Country: Japan
Email:
watanabe_yuka@lotte.co.jpWeb:
http://www.lotte.co.jp “Easy to carry, easy to eat” package is released. It keeps thin form from
shelves to the moment you open. Once you opened the inner bag which is adhered to the sleeve, push the sides, the package turns to be a standing box that allows eating from its wide opening. Since the fold lines on the sleeve have appropriate intensity, you can easily fold it to thin again and
also re-close it by slot and tab on the sleeve to avoid scattering inside. This package must grab consumer’s interests widely.
HOTMAGIC CUP (HMC) Company: TOKAN KOGYO Co.,Ltd. Country: Japan Email:
yuji_nagase@tokan.co.jpWeb:
http://www.tokan.co.jp/
We have developed Surprise-Eco-Container which has efficiency in transportation and storage and will automatically change its outer layer shape with thermal insulation features, on the occasion of eating or drinking. HMC’s shape has an ordinary cup shape at the time of transportation and storage, but the thermal insulating layer comes out automatically when hot water, more than 85°c is poured into. HMC is universal and the eco-friendly containers have a superior thermal insulating function to that of conventional double wall containers, and is easier to be held and harder to be slipped away which also provides consumers with the unexpected surprise.
32 | Worldstar Awards | 2012
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