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some routes, identifying the most efficient routes, and reducing driver hours. Yet, pri- vate contractors are mixed on the use of the technology for those same reasons. Some smaller contractors argue that the new technology cuts into profits and jobs, but the nation’s two largest contractors say the technology’s efficiency actually


GET THE SURVEILLANCE YOU NEED, WITHOUT BREAKING THE BANK.


46 School Transportation News Magazine June 2012


GIS is a very specific spatial database and that’s very important. You can make intelligent, informed decisions


based on solid information.” — Antonio Civitella, Transfinder


helps them get more customers. John Gillie, senior vice president for First


Student, says adopting new technologies is actually a selling point for contractors. “Many districts purchase off-the-shelf


technology that provides limited efficien- cies but meets their needs for that month or year,” said he adds. “First Student is


very focused on providing customers with leading-edge technologies that integrate all components of the transportation model. Each First Student bus is equipped with GPS technology. We can pinpoint the location of any bus at any point in time, which is crucial, especially in the event of an emergency.”


Since 1974, Custom Radio has been serving the School Bus Industry with a wide range of product and services. We have taken great pride in build- ing a reputation that exceeds our customer’s expectations in reliability, service, design and on-time delivery, establishing Custom Radio Corpora- tion among the leaders in the industry. Our products include Audio Systems, Video Systems, Observation Systems, PA Systems, and Accessories.


We also offer custom designed prod- ucts to meet specific customer re- quirements. Our commitment is to provide quality product and service on-time at a competitive price.


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