FEATURE
34 B
30 B 3 S4
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Anna Marsh Senior vice-president, international sales StudioCanal (Fr)
■ Graduated from University of Otago/HEC
Paris in 2001. ■ Became international sales executive, Télé
Images, Paris in 2002. ■ International sales manager, TF1
International from 2005. ■ In 2008 joined StudioCanal as VP international sales, promoted to SVP in 2012. “After a fi nal year internship with animation producer Philippe Alessandri, Marie-Laure Montironi took me on as part of the interna- tional sales team at Télé Images. It was thanks to both of their support and belief that my dream of working in media in Paris became a reality. “I see the international market today as
volatile, and the business evolving at a ver- tiginous speed. New media is at the fore- front of change, and the consumer has and will become more demanding than ever in the future. As a result, our traditional busi- ness practices are forever under scrutiny, and the fi lm-maker’s formula is constantly put to the test. “It is particularly motivating to work at Stu-
dioCanal for Harold van Lier with whom I share an optimistic approach to business while able to have fun in the process.”
Elisa Martin de Blas Head of international Tripictures (Sp)
■ Started in Italy in 2002 overseeing acquisitions for the Italian market and
international sales at CDI. ■ Moved back to Spain in 2004 to help set up
■ 58 Screen International at Cannes May 18, 2012
On Pictures (Grupo Zeta) as head of acquisition with notable pickups including
Match Point, Hotel Rwanda and The Reader. ■ Finished an MBA in 2007 and in 2009 switched to international sales and business development for television at Zed Worldwide, selling and co-producing television formats
with broadcasters in more than 15 countries. ■ Joined Tripictures in June 2011 as head of international and acquired films such as Flight; I, Frankenstein; and The Company Y
ou Keep.
“I am glad I can do a job that combines both the passion for fi lm and business that I had growing up. As someone said to me once, ‘This is not a business, it’s a way of life.’ “The challenge I face now is to help grow
a healthy business in a complicated eco- nomic environment like the Spanish market right now. The risk level in this business is high but it can also be very rewarding if you are able to combine a solid business model with the right innovative material. I think our main challenge is to adjust our business model at all levels, from production to distri- bution, to diversify the revenue sources while keeping an eye on the traditional ones and be able to fi nd the material that will attract audi- ence interest.”
Melissa Martinez Vice-president, international marketing & publicity Summit Entertainment (US)
■ Graduated from UCLA in 1999. ■ Studied Japanese at Waseda University,
Tokyo. ■ First job in 2000 supporting the acquisitions and marketing teams at Gaga America,
subsidiary to Gaga Communications in Tokyo. ■ First international tour in 2003 with Kill Bill. ■ Joined Summit Entertainment in 2005.
■ Promoted to VP in 2008 after touring widely with first T
wilight film.
■ Key campaigns: The T Terrence Malick’s The T
wilight Saga franchise, ree Of Life, Roman
Polanski’s The Ghost Writer. Helped launch five of the top six independent releases around the world in 2010: Eclipse, Resident Evil: Afterlife (with Sony), The Book Of Eli, Red and Step Up 3D (with Disney). “Just having returned from my studies in Japan, I applied for a position at a Japanese distribution company. It was the perfect opportunity not only to work on films but also to indulge my passion for Japanese while getting paid. Nothing could be better. Assisting the acquisitions and marketing departments at Gaga, I was introduced to all types of fi lms and how campaigns had to be altered for local audiences. “With my move to Summit, I learned from
some of the best marketing executives — including Nancy Kirkpatrick and Jill Jones — how to tailor campaigns for a worldwide perspective. Information is now so readily available that a campaign has to be thought out on a global level. It was with this approach that we were able to achieve huge success. I hope to take what I’ve learned and continue to streamline the creative process with our international partners so we can brand our product while still letting them make it their own.”
Aranka Matits Head of acquisitions Pretty Pictures (Fr)
■ Studied literature and art history at University College London and earned a PhD in German and film studies at The Graduate
Center of The City University of New York. ■ Worked with production and finance outfit
Thema Production on a number of features, and was involved in executive producing Rescue Dawn by Werner Herzog and Goodbye
Bafana by Bille August among others. ■ Worked as sales executive for London-based ThinkFilm International from 2007-08, working on films by directors including Derek Cianfrance, Nigel Cole, Alex de la Iglesia,
Hector Babenco and Michael Radford. ■ Moved to Pretty Pictures in November 2008. Acquisitions include The Secret In Their Eyes, Winter’s Bone, The Housemaid, Goodbye and Cannes Competition entry The Hunt. “After completing a PhD in German litera- ture and fi lm, I knew I wanted to be more involved in fi lm in a hands-on way and went to work in production and fi nancing. It was actually while selling fi lms next that I real- ised discovering films and sharing them with audiences is what I really wanted to do. I was fortunate to meet people who shared my vision and three years later James Velaise continues to encourage me to factor a fi lm’s creative merits into my buying deci- sions. It’s not always easy to balance eco- nomic demands and passion but inspired fi lm-making deserves an audience. Navigat- ing the technological innovations in pro- duction and distribution will make for some of the most exciting challenges in the years to come.”
Yuuki Matsuzawa Head of international Parco Co Ltd (Jap)
■ March 2000, graduated Chuo University,
bachelor of policy studies. ■ June 2003, graduated University of Arizona,
MA media arts. ■ October 2003, joined Presidio Corporation as senior vice-president.
»
Alison Meese
M Yuuki
atsuzawa
David Mitjans Eric Min
Jennifer Nguyen
Camille Neel
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