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screens within the hotel complex and three dedicated screens at the Mediage cinemas across the street,” explains Morishita. A more comprehensive DVD library will also be available. To make navigation easier, the mar-

Tsukiji Market Tokyo Sky Tree Tokyo Tower Tv Asahi

ket floor will be divided into zones including fi lm, TV, publishing, digital media and fi lm commissions. Improved hospitality services for exhibitors have also been promised. The more resort-like surroundings

Yuri Kamome

hope to further boost the growing glo- bal presence at TIFFCOM. “We’re proud that the number of country pavil- ions has grown from zero in 2007 to seven last year,” says Morishita. The UK and Canada and were among coun- tries with a presence while companies from Greece and Namibia marked a fi rst visit.

Hotel Grand Pacific LE DAIBA

Odaiba Park & Beach DECKS Tokyo Beach AQUA CITY ODAIBA

The bigger picture Organised by the Ministry of Economy, Trade and Industry (METI), UniJapan and co-hosted by TIFF, TIFFCOM plays a key role in helping to achieve METI’s long-stated goal of increasing into the double digits Japan’s percent- age of export revenues represented by content. Hideyuki Ibuki, director of the media

Palette Town Tokyo DivercityTokyo Teleport Stn.

and content industry division at METI outlines the government’s ongoing Cool Japan campaign: “We strive to promote the best of Japanese movies, animation, TV, music, games, characters and other contents to overseas markets and develop new business relationships.” Integral to achieving that goal is the

CoFesta umbrella of contents-related events, now entering its sixth year. Stretching from late September to


early December, with satellite events all year round, 2012 will see the calendar coalesce further around TIFFCOM. With the Odaiba move, several events will now take place simultaneously in one location, including Creative Market Tokyo and the Tokyo International Music Market. Morishita reveals that TIFFCOM will further refi ne its indus- try seminars and project market, build- ing on the new talent and professional sections established last year. Ibuki summarises the consolidation.

Oedo Hot Spring

“It will create stronger synergy, enabling us to promote the best of Japanese con- tent more effectively than ever. We warmly welcome international visitors to Japan this fall.” 

s May 2012 Screen International 11 ■

Rainbow Bridge

Rinkai Line

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