COMPANY SPOTLIGHT Q
Back to the jubilee year. How are you going to celebrate ? What can your customers look forward to?
We’ve got many activities planned for our jubilee year. First of all we are launching a special “blue line” edition of our contrast agent injectors, which is a special edition of 100 contrast agent injectors in a blue premium design (blue being the symbolic color of trust and reliability). We have also organized scientific symposia in Shanghai and Moscow. The Shanghai
symposium was held
from April 20th to 22nd for invited radi- ologists from all over China. In Mos- cow, we are the official sponsor of the Russian National Congress of Radiol- ogy “Radiologija 2012”, to be held from May 30th to June 1st. During the con- gress, we will hold a scientific sympo- sium with several presentations focus- sing on the clinical challenge of the neuro-cardiac axis.
Q
It is always enjoyable to celebrate a birthday by looking back- wards, but it is vital to antici- pate the future and be correctly positioned for it. How do you see the near-to middle term future?
Book review
Clinical Echocardiography, 2nd Ed Ed by Michael Y Henein Pub by Springer 2012 317 pages € 159
Echocardiography is the corner- stone of the practice of cardiology. It is used for outpatient clinics, on wards to assess patient progress and in cath labs and theatres to guide interventional procedures, device implantation and complex surgery. Yet few busy cardiologists have the time to embrace the fast- developing technology in this field and to implement it in their clini-
cal practice. Clinical echocardiography, now in a completely revised second edition, is a book that will take all the stress out of looking at an echocardiogram and assessing exactly what is occurring in the patient’s heart. This book, with its many images of almost every cardiological condition, will provide an instantaneous interpretation of the image on the screen, guiding the cardiologist through the detailed diagnostic and therapeutic steps to achieve optimum patient management.
APRIL/MAY 2012 Ultrasound of the Thyroid and
Parathyroid Glands Ed by R A Sofferman & A T Ahuja Pub by Springer 2012 310 pages € 99.99
This highly illustrated book, com- plete with comprehensive clinical references and annotated images, serves as a leading text to educate head and neck surgeons, endo- crinologists, and radiologists on the basics and nuances of thyroid and parathyroid ultrasound.
It
emphasizes the use of ultrasound as an office-based modality by clinicians and radiologists who
actively care for this special set of patients. The book uniquely combines the collaboration between a clinician/ surgeon and radiologist who share their extensive experi- ence in head and neck ultrasound. Key points summariz- ing each diagnosis and annotated images with teaching points allow the reader to quickly review and absorb a large amount of information in a short time.
DI EUROPE 47
As a global acting company we have the advantage of being able to keep in close touch with our customers and, right from a very early stage,
learn
of their future wishes and needs. We attach a lot of importance to this feed- back and are always in the process of converting great
ideas into great
products. The world-wide market for medical technology is set to grow by 7.3 % on average, with the emerging markets in particular growing rapidly by 9 % to 16 %. Our products have to meet the changing and growing demands of these shifting markets; market growth has a direct impact on our company’s growth. That means that we have to focus on adapting our products and marketing to the needs of emerging markets. In recent years we have invested 12 Million Euro in our German head- quarters. In Ulm, Germany, we have brought together our R&D, produc- tion line and sales functions in one place. Thanks to this and to our pre- cise German medical engineering, we fulfil all international quality stan- dards that medical products have to meet. Our world-class performance, our swift and professional techni-
Sharing responsiblity for running the company with the CEO Klaus Kiesel, Christoph Ulrich, Managing Partner, is the fourth generation of the Ulrich family to be actively involved in the business.
cal service and products “Made in Germany” are what makes us suc- cessful – in the past, now and in the future. ulrich medical will stay a reliable partner for our suppliers and customers.
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