Producing a Motorsports Event Part 1 of a 2 part series.


Producing a motorsports


event will be a Florida Hot Rods & Hogs ongoing series for those of you who want to start an event of your own, but aren’t sure where to begin. Why do you want to produce an event? What is your goal? What is the event date? Who is your draw? Where is the venue? What is your budget? What is your advertising strategy?


The motorsports community


is the largest sub-society in the world. If you like machines that fly, float, or run on one wheel, two wheels or more you’re part of that motorsports society. Consequently, there are hun- dreds of motorsports events every week. Check out our event calendar at www.flhrh. com. If the goal of your motor- sports event is to raise money for a charity, remember, most motorsports events help raise money for charities. And while every cause is a good cause, it may not be the factor that draws participants and specta- tors to your event.


Once you determine there’s


a need for your event, decide on a date. The date is extreme-


14 aPRil 2012 I FLORIDA HOT RODS & HOGS I Visit Us Online at www .Fl HRH.COM


ly important. You want to avoid competing with other events in your area. Not only motor- sports events with the same theme, but also other events that your customer base may want to attend. You may not want to produce a bike night the same evening that there is a Southern Rock Concert in the area. Once you decide on a date that isn’t competing with other events, own it! We produce the largest single-day car and bike show in Florida. It’s always the first Sunday in December. Vendors and exhibi- tors plan their calendar around that date and other motors- ports promoters avoid planning an event on that date.


Next month learn to de-


termine what type of draw (customer) you’re looking for and some answers to help you decide the very important question of selecting the cor- rect venue.


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