SPORTS FUNDING
FUNDING THE PLACES PEOPLE PLAY
TOM WALKER ROUNDS UP SPORT ENGLAND’S INITIATIVES AIMED AT TRANSFORMING THE PLACES WHERE PEOPLE PLAY SPORT
P
laces, People, Play is a £135m initiative that promises to bring the ‘inspiration and magic’ of a home Olympic
Games and Paralympic Games into the heart of local communities. It is being delivered by Sport England in
partnership with the British Olympic Association, the British Paralympic As- sociation and with the support of the London Organising Committee of the Olympic Games (LOCOG). The initiative has been divided into six separate schemes and sports clubs, local
authorities, charities, trusts and indi- viduals are being encouraged to apply for funding and/or training. Here we outline each scheme, pro-
vide an update of the progress made on each initiative and offer informa- tion for those wanting to take part.
ICONIC FACILITIES FUND
The Iconic Facilities fund will invest a total of £30m over the next three years in innovative, large-scale, multi-sport facility projects that are regionally significant for at least two sports and can demonstrate long- term financial viability. Priority will be given to a small
number of strategic facility projects that will significantly contribute to an increase in sports participation. Facilities that receive Iconic Facilities
funding will be promoted as exam- ples of best practice and will provide a network of regional sports facilities – delivering mass participation across a number of sports. Every sports facil- ity that receives funding will carry the London 2012 Inspire mark – celebrat- ing the link to the Games.
STATUS: The next £10m funding round of Iconic Facilities, which will support multi-sport facilities that help in- crease participation and deliver a sustainable sporting legacy beyond 2012, will open in Autumn 2012.
HOW TO APPLY: For the final funding date and to find out how to apply, visit:
www.sportengland.org/funding/ iconic_facilities
SPORT MAKERS
This initiative encourages people to make sport happen at the local level and embed the Olympic and Paralym- pic values in grassroots sport. Rather than investing in facilities,
the £4m Sport Makers initiative is creating a network of 40,000 new sports heroes aged 16 years and over. Each Sport Maker will spend at least 10 hours organising or leading com- munity sporting activities for their friends, neighbours or colleagues. Everyone who chooses to become
a Sport Maker is invited by their County Sports Partnership to come to an inspiring workshop near to where they live or work. Here they gain the skills and are supported to find local opportunities that suit them in order to increase participation in sport.
STATUS: Since its launch in October 2011, more than 10,000 people have signed up. The programme will run until Sep- tember 2013, at which time it’s hoped at least 40,000 people will be making sport happen around the country.
HOW TO APPLY: To find out more about how to become a Sports Maker, or sign up to the initiative, visit:
www.sportmakers.co.uk
52 Read Sports Management online
sportsmanagement.co.uk/digital SPORTIVATE
An initiative that aims to create the sporting opportunities and challeng- es that gives everyone the chance to become part of the London 2012 mass participation legacy. This £32m lottery programme is
giving 14- to 25-year-olds access to six-week courses in a range of sports including judo, golf, tennis, wake- boarding, athletics, and parkour or free running. Sportivate is being delivered by the
network of 49 County Sports Partner- ships, which are working with local providers and sports clubs to help teen- agers and young adults, who aren’t currently playing sport in their own time, to continue taking part in an activity long after they have completed their course.
STATUS: The first six months resulted in 33,000 young people being inspired to do sport. Sportivate will run until March 2015 – giving hundreds of thousands of young people the chance to dis- cover a sport they really enjoy.
HOW TO APPLY: To find out about Sportivate in your area, visit:
www.sportengland.org/ about_us/places_people_play/sporti-
vate.aspx and click on the CSP link
Issue 1 2012 © cybertrek 2012
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