IN THIS ISSUE
ISSUE
1 2012
18 UK Sport CEO Liz Nicholl is steering high performance sports towards 2012 success
28 Caving has the ‘x factor’ at XC
40 Euro 2012 raise the hosts’ profiles
62 Cath Prisk promotes community play
3 EDITOR’S LETTER 6 LETTERS
8-9 THOUGHT LEADERS Industry comment from John Goodbody, Nick King and Duncan Wood-Allum
10 NEWS 16 PEOPLE NEWS
17 OLYMPIC PROFILE: Peter Bayer The CEO of Innsbruck 2012 Youth Olympic Games talks to Karen Maxwell about social media marketing and how the Games helped to spread the YOG message
18 INTERVIEW: Liz Nicholl OBE Karen Maxwell talks to the CEO of UK Sport about Mission 2012 and beyond
22 TOUCHING BASE Four industry experts offer advice on surviving the cuts in funding for sport. By Kath Hudson
24 RESEARCH: APS 5 Sport England’s Lisa O’Keefe highlights national sports participation findings from the fifth Active People Survey
28 TOP TEAM: XC Karen Maxwell gets to grips with cav- ing and climbing and talks to some of the partners at Hemel Hempstead’s one-stop- shop for youth services and extreme sports
32 RESEARCH: The global sport market PricewaterhouseCoopers’ Julie Clark guides us through the recently-updated report on international sports market revenue predictions towards 2015
4 Read Sports Management online
sportsmanagement.co.uk/digital
36 GLOBAL SPOTLIGHT: Russia Jon Coxeter-Smith gives his views on Russia’s long-term strategy for sport
40 EURO 2012 Poland and the Ukraine’s investment into this high-profile event. By Pete Hayman
44 GRASSROOTS: Water polo The ASA’s plans to create a new generation of top waterpolo players
48 DEVELOPING THE RIGHT SPORTS HALL David McHendry discusses the need for properly specified, correctly-sized facilities
52 FUNDING THE PLACES, PEOPLE, PLAY Tom Walker rounds up the initiatives to transform the places people play sport
Issue 1 2012 © cybertrek 2012
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