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INDUSTRY NEWS China Sourcing
Fair Preview continued from page 68
“They can look at the China products, and then go to another hall and see the India options in the same product category.” He adds that there was a lot of interest in consumer electronics and garments and textiles at the 2011 show, and because the Latin market is an emerging market, there is a large demand for construction and hardware products for building hotels, subdivisions, and offi ce buildings.
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“When people are buying in volume, their default benchmark is always going to be China, wherever their sourcing market is,” Janeri adds. “So we wanted to give the buying community an entire show devoted to the one sourcing market that they will be looking at anyway. You might end up buying things from other sourcing markets, but ultimately, if you can fi nd the same type of quality coming out of China, and your per item cost is less, then China is more logical.” He adds that most of the exhibitors are well established and have been in the business for decades, manufacturing for the leading brands in the marketplace. The fair will feature a conference program entitled, “How to Source From China,” which was a big hit last year, and Janeri expects the Miami show to grow about 40 percent in 2012. All visitors to the event must present a business card with their name and company printed on it, as the fair is solely for qualifi ed, registered buyers. ■
For more information go to www.
chinasourcingfair.com/miami.
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