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JACOB’S PARADISE, INC. Where Quality and Service is #
1 1576 W San Bernardino Rd., Covina, CA 91722
Tel: 626-331-4949626-331-1921Toll free orders only 800-650-6051 Email:
jp@jacobsparadise.com
See us@ ASD Las Vegas March 25-28 Booth# SL-3939
MADE IN THE USA Signs and More
from SJT continued from page 56
Business Card Holders Convenient Store Items Detox
Digital Scales Diversion Safes Flask
Fragrance Oils
YOUR ONE STOP SOURCE FOR: Oil Burners
General Merchandise Incense Bottles Incense Burners Incense Cones Incense Oils Incense Sticks Key Chains Money Clips
Perfume & Cologne Pill Holders Rings
Safe Cans Shock Items Souvenirs And More!!
often pick one up for themselves, as well as their mom or their sister.” Smith notes that the most common way for stores or vendors to purchase SJT’s dog signs is with a free standing fl oor display that features four each of 48 of the most common breeds, for a total of 192 pieces. With a wholesale price of $2.79 each, it works out to a total of $535.68. The sports signs are usually more of a regional purchase, so buyers usually look to carry local teams.
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58 March 2012
There are new signs in the works, as well. “We just came out with some new wooden plaques that feature various sea life, such as dolphins and sea turtles,” Smith adds. “The art on them was licensed from two different artists, and the artwork is just beautiful. That is what really sells it, but we can also put a name drop in there. So if the store is in Florida, it can say Key West, Florida, or just Florida. Wherever they happen to be, they just tell us what city or state they want in the name drop, and we do that for them and ship it out for the same $2.79 price as the other signs.” One of SJT’s biggest selling points is that all of its products are made in the United States. “On the back of the plaques, it says ‘Made in USA, Not in China,’ Smith notes. “People love to see that not only is it made in the U.S., but that we added ‘Not in China.’ That really helps increase sales. We get emails or calls every week from consumers around the country that saw that and wanted to take a minute to say thank you for making it here.”
On top of the signs, the wholesaler sells a variety of other products that are personalized for different audiences. This includes
continued on page 60 For The Best Service Say You Saw It In The Western Merchandiser
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