GLOBAL PLANT NEWS
of the future Hydrangea 2012 is an international symposium for plant professionals and lovers of the hydrangea. In 2012, it is the turn of France to bring over 300 professionals around this fabulous plant. This will take place from 5th- 6th of July 2012 at the Terra Botanica Park in Angers (France). It was opened in 2010 and is one of the biggest parks in the world dedicated to plants. As an attraction and presentations park, 250,000 people attend it every year. The Pays de la Loire is the first french region of production of hydrangea for producing and exporting across the whole of Europe. Hydrangea is produced by growers before being sold as a flowering potted plant indoors or as a cut flower. What can be done to develop and improve the hydrangea market will be the main theme. Taking into account environmental and commercial constraints, what are the hydrangea plants for the future? These are the questions the Hydrangea 2012 symposium will try to answer by gathering international experts on hydrangeas in many fields. For further information please visit
www.hydrangea2012.com
Hydrangeas A touch of spring
Primula Touch Me is a product by Schoneveld Breeding. The primin-free Primula obconica is grown by several nurseries in the UK and abroad. Touch Me is a real spring plant with cheerful flowers and firm, bright green leaves. What makes the plant so attractive is that the colours become deeper and darker as the flowers mature. In combination with the younger, lighter- coloured flowers, the effect is striking. Touch Me is available from September through to March. Touch Me is strongly supported through advertorials and marketing materials for growers. A complete new consumer website with inspiration ideas was recently
Living your colour There is an appropriate Hortinno for every taste, lifestyle and generation. Hortinno relies on 25 years of experience in refinement and only offers varieties on the market which have specifically extended flowering periods
launched:
www.primula-touchme.com For further information please telephone 0031 571 287844, email
promotion@schoneveld.nl or visit
www.schoneveld.nl
and innovative qualities. Every year, 50,000 plants are sown and assessed with only the best ones retained. It takes 8 to 10 years to develop a new sort and bring it onto the market. Only a few of the top varieties, which are cultivated ecologically and meet the strictest quality control, are awareded the exclusive Hortinno label. The wide assortment includes the winter range consisting of the habitual Christine varieties. The spring range, which consists of 14 exclusive varieties, is available until the end of May. A large Hortinno assortment will be available in flower shops from 10 December until the end of May. For further information please email
Dimitri.barbe@
hortibreed.be or visit
www.hortinno.com
‘Communication’ theme
for Plantarium 2012 The 2012 Plantarium international nursery stock trade fair has chosen ‘Communication’ as its theme as every entrepreneur benefits from good communication. The global presence of social media now forces producers and traders to operate transparently. Plantarium will be using Twitter and Facebook in addition to the printed forms of communication and the Internet. Customers have become much more articulate with issues such as production method, pricing and added value, which can present a challenge. By choosing ‘Communication’ as the theme for 2012,
PRIMROSES CREATE EXCITEMENT!
Two new Primroses from a Dutch breeder/grower are creating excitement for the retail market. The distinctive rose shaped flowers and subtle colourings are welcome additions to a plant that is often associated with strong vibrant aspects. Supplier Peter van Wijgerden confirms their suitability for use in the home. His investigations have
shown that they uphold their form and appeal for approximately 35 days, which is at least 10 days longer than many other varieties. For information regarding the availability of these two newcomers and other matters concerning plant export, contact Profitplant BV Aalsmeer For further information please telephone 0031 297 329005 or email
info@profitplant.nl
Plantarium has accepted this challenge. Plantarium 2012 will be held in the Plantarium Building, International Trade Centre, Boskoop-Hazerswoude (NL) from Wednesday 22 – Saturday 25 August 2012. For further information please telephone +31 (0)172 235400, email
info@plantarium.nl or visit
www.plantarium.nl
46 | Retail Plants & Shrubs |
DIYRetailer.co.uk
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