CAnADiAn tiRe C
anadian Tire, a company with a long and proud his-
tory in Canadian racing,will have a significant presence at the CanadianMotorsports Expo on February 10, 11 and 12, 2012. Canadian Tire will offer rac-
ing fans a variety of experiences at its almost 5,000 square foot display. Based around the colourful 53-foot racing hauler, the interactive display will fea- ture the #22 Canadian Tire / Motomaster Dodge of two-time and current NASCAR Cana- dian Tire Series champion Scott Steckly, as well as the #88 Canadian Tire NASCAR Na- tionwide Series show car of leg- endary Canadian racer Ron Fellows. Both Fellows and Steckly will
be on hand at the Canadian Tire exhibit at various times during the show to sign auto- graphs for, and take pictures with, CME showgoers. Visitors to the Canadian Tire
exhibit can experience what it’s like to be on a real ‘over the wall’ NASCAR pit crew by taking part in the Pit Stop Challenge. Exhibit visitors can also win by taking a turn in the Canadian Tire Money Machine. Resem- bling a glass phone booth, the Money Machine is jammed
nCAts title sponsor joined by reigning champion scott steckly and motorsports icon Ron fellows
with Canadian Tire Money that swirls around the booth in a tornado-like fashion. Contest- ants can keep all the currency they can grab in 20 seconds. Other giveaways and samples will be distributed to those who visit the Canadian Tire exhibit throughout the three days of the CME (while supplies last). “We’re thrilled to be part of
the 6th Annual Canadian Mo- torsports Expo and to connect with Canadians that share our passion for auto racing,” said Allan MacDonald, Senior Vice President of Automotive at Canadian Tire. “As title spon- sors of the NASCAR Canadian Tire Series we’ve been blown away by the support and enthu- siasm of Canadian fans. We’re committed to fostering the growth of auto racing in Canada through our support of the series and are looking for- ward to an exciting 2012 season.” Growing to more than 1,700
retail and gasoline outlets across Canada since its founding in 1922, Canadian Tire – the Offi- cial Automotive Retailer of NASCAR in Canada – is one of the nation’s most recognized and trusted companies. For decades, Canadian Tire has marketed its automotive busi-
Canadian Tire will have their Pit Stop Challenge at the 2012 CME and will be bringing Ron Fellows (below) and Scott Steckly (bottom).
ness through participation in many forms of Canadian mo- torsports. Currently, Canadian Tire is the presenting sponsor of Canada’s national stock car championship, the NASCAR Canadian Tire Series. Canadian Tire is also the pri-
mary sponsor of two-time Canadian NASCAR champion Scott Steckly and has, in recent years, sponsored Canada’s own Ron Fellows in the NASCAR Nationwide Series races in Montreal. Additionally, several independent Canadian Tire store owner/operators across Canada support grassroots karters, stock car and drag rac- ers in their own local communities.
“We are very proud to wel-
come Canadian Tire as a major exhibitor at the 6th Annual Canadian Motorsports Expo Powered by Inside Track,” said CME co-promoter Rob Mor- ton. “From the company’s long- running support of some of Canada’s top racers and events, to their current sponsorship of the NASCAR Canadian Tire Series, Scott Steckly, Ron Fel- lows and others, Canadian Tire is an undisputed leader in Canadian motorsports. Racers and fans appreciate Canadian Tire’s commitment to their sport and their dedication to of- fering the best service, expertise and products – many of them race and track-tested.” •
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WWW.CanadianMotorsportsExpo.CoM
Canadian Tire
Greg MacPherson
Paolo Pedicelli
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