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124 TECHNOLOGY / LED


ogy for more than 90 million traditional street lights in Europe and its fast evolution are motivating many European cities to launch pilot actions to familiarise them- selves with this technology, to experience its main benefits and to understand possible drawbacks.


There are some rather glaring barriers high- lighted by the Green Paper which to many of us are obvious but to many are less so which include:


• Low-quality LED products • High initial purchase cost


• Users are generally not fully aware of advantages and capabilities of SSL technolo- gies


• Insufficient or poor product information • Concerns for biological safety (the “blue light hazard”)


• Rapid technology obsolescence and miss- ing standards


• Cities are not aware of, hesitate or do not have enough incentives to replace old out- door lighting technologies by more energy efficient SSL • The landlord-tenant conflict. A key target of the Digital Agenda for Europe flagship initiative, under the Europe 2020 Strategy, to which the EU has commit- ted itself, is to reduce electricity consump- tion for general lighting by 20 per cent by 2020 – currently estimated to account for 14 per cent of total power consumption in the EU.


The public consultation in particular seeks feedback on how to increase consumer awareness and ensure good quality and safe products that meet consumer expecta- tions; how to reinforce cooperation amongst different players within the lighting sector and cooperation of the lighting sector with


architects, lighting designers, electrical installers and the construction and buildings sectors.


The lighting community is therefore invited to participate in the consultation and provide feedback on the following questions raised in the Green Paper.


1. How would you propose to overcome the challenges outlined above for the wider market penetration of SSL technologies in Europe?


2. Which additional challenges do you see for a wider SSL market penetration in Eu- rope and which solutions would you propose to resolve them?


3. What can Member States do to reinforce market surveillance of product perfor- mance and safety in the area of SSL lighting products?


4. What could the lighting industry do to ensure the performance of SSL products? 5. What can be done to raise awareness of consumers and professional users to SSL technologies and which specific measures and incentives would you propose for ac- celerating SSL uptake? The Green Paper highlights in particular, the following key issues related to the evolution and competitive development of the European SSL industry that need to be addressed: • The “valley of death” • Strengthening the SSL value chain • Fostering the cooperation between the SSL industry and the other involved players along the extended value chain • The future of SSL manufacturing in Europe • Securing the supply of scarce raw materi- als and recycling of end-of-life SSL products • Standardisation • IPR and innovation


• Access to low cost routes of investment • Learning and Training


I certainly believe IPR is a key aspect for the lighting industry to be discussed at a European Level as we see today the large global companies fighting it out in court- rooms worldwide over a raft of patents in areas such as software, mobile telephony and portable devices already so its only an amount of time before we see large corporate battles in our sector. We have seen this at the LED emitter level early in the evolution of LED lighting but it’s bound to start at the fixture and systems level at some point. Patent battles and indeed patents themselves are pretty exclusive to large businesses where the cost of creat- ing patents isnt prohibitive but history teaches us that innovation doesnt present itself at such companies but more from the smaller companies in the supply chain. However, if large companies use the IP might against the SME community then true lighting innovation will become extinct in Europe and we will see the industry lose its status as world leaders. On an LED tech- nology mission to Japan in 2005 which I led, I found the Japanese Government had an excellent approach to IPR in what was becoming a real internal issue. The various LED companies were stating to go to court over LED related patents and the Govern- ment knew that if they couldn’t focus the industry on the exploitation of the technol- ogy Japan would be quickly overtaken and so they formed a Japanese wide agreement with industry that they wouldn’t litigate each other and I believe this is an approach Europe should adopt especially when you see the patent portfolio’s of OSRAM, Philips and others. Imagine what a competitive


CREE LAUNCHES NEXT GENERATION OF LIGHTING-CLASS LEDS Advanced LED Platform Doubles Lumens-per-Dollar to Accelerate Adoption of LEDs


Cree, Inc. (Nasdaq: CREE) introduces the breakthrough XLamp® XB-D LED. The first LED based on an innovative new Cree technology platform, the XLamp XB-D LED ushers in a new era of price-performance for lighting-class LEDs. This LED can further simplify designs, ultimately removing a key barrier to widespread LED implementation—up-front system cost. The XB-D LED delivers twice the lumens-per-dollar of other LEDs, in the industry’s smallest lighting-class footprint of 2.45 mm x 2.45 mm. The XB-D LED is 48 percent smaller than the XLamp XP package and ideal for lighting applications where high lumen density and compact light sources are required. The innovations behind this next generation of lighting-class LEDs can enable significantly lower prices for LED lighting products by


using up to three times fewer LEDs, three times fewer optics and substantially smaller circuit boards than current designs. “Being a leader means delivering revolutionary, not evolutionary, innovation to drive the LED lighting revolution,” said Mike Watson, Cree senior director of marketing, LED components. “With this new platform Cree has fundamentally redefined the price-performance paradigm for our components customers. It’s not enough to just make LEDs brighter—it’s also about improving product payback and market acceptance of LED lighting.” Leveraging Cree’s proven silicon carbide technology and expertise, the XB-D LED delivers up to 139 lumens and 136 lumens per watt in cool white (6000K) or up to 107 lumens and 105 lumens per watt in warm white (3000K), both at 350 mA and 85°C. XB-D LEDs are also compatible with most existing XP family secondary optics, which can speed the optical design process and create direct cost savings for existing XP family-based designs. www.cree.com


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