OFIC News 2012 COMMUNICATORS’ SUMMIT


Te 2012 Ohio Independent Colleges Communicators’ Summit, hosted by Capital University on January 5, brought together public relations and marketing directors from 17 colleges across the state. Headlining the day was Nancy Hill, University of Mount Union alum and American Association of Advertising Agencies CEO and President. Nancy presented the topic, “Social Media 201”, providing her views of ‘what’s next’ for social media and giving examples of successful, low-cost social media campaigns by major brands and corporations that had a significant impact on their overall sales. Te day ended with a panel discussion and breakout sessions centered on four main topics related to marketing and public relations on college campuses: Social Media, Branding, Blogging and Internal and External Communications.


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Nancy Hill, President and CEO of Te American Association of Advertising Agencies, speaking at the 2012 Ohio Independent Colleges Communicators’ Summit (sponsored in part by Te Ohio Foundation of Independent Colleges)


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