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is largely attributable to cardiovascular disease, diabetes mellitus and cancer. With these figures, it is no wonder that the weight-loss industry is taking advantage. So, do fad diets work? In 2002, the


Federal Trade Commission released a “Report on Weight-loss Advertising: An Analysis of Current Trends.” It reported that weight-loss products and ads are misleading and that weight loss claims have increased over the past decade. In the report, it estimated that 40-55% are false and misleading in their representa- tion. Americans spend around 40 billon dollars a year on weight-loss products. An article reported in the New England Journal of Medicine states that there is not much return on this investment because most people who participate in weight- loss programs “regain about one-third of the weight lost during the next year and are typically back to baseline in three to five years.” Fortunately, Ayurvedic medicine encompasses every aspect of one’s self for overall health and maintenance and believes that the best route for successful weight loss is one that is slow and steady. An Ayurvedic weight loss perspective is based on the concept of ama, or toxins, that accumulate from a poor diet, chronic stress or environmental impurities. Most of these toxins get stored in our fat, creating the fat cell to expand and making it more difficult to lose weight. To rid the body of ama and assist in weight loss it is recom- mended to perform a cleanse, either using Ayurveda and/or in combination with a naturopathic medically supervised cleans- ing program.


Ayurvedic Weight-Loss Concepts It is important to take care of your


whole self when embarking upon a cleansing program and creating a lifestyle change. An Ayurvedic lifestyle avoids these following dietary habits:


• Overeating • Eating when not hungry • Emotional eating


• Drinking fruit juice during a meal • Drinking chilled water during a meal • Eating when constipated or emotionally disturbed


• Eating before 7 am or late at night • Eating too heavy or too little food • Eating incompatible food combinations


18 Natural Nutmeg January 2012


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