BUSINESS DEVELOPMENT FOR SMES
TWO YEARS AGO, THE WORDS TWITTER, FACEBOOK AND YOUTUBE WOULD HAvE BROUGHT CONFUSED LOOKS TO THE FACES OF MANY A CEO
SOCIAL MEDIA... IGNORE IT AT YOUR PERIL
But for now (at least!), it’s almost a case of ignore them at your peril. What may at first have appeared as a fad to many, social media has now become a valuable marketing and PR tool for companies of all sizes. Businesses that want to do business better, faster, and smarter are increasingly incorporating social media opportunities into their thinking with specific intentions:
• To find and engage prospects • To provide technical and customer support
• To understand the needs/wants of customers
• To increase brand awareness and publicity
CONFUSED ABOUT SOCIAL MEDIA? YOU ARE NOT ALONE
If you’re confused about social media, you can be sure you are not alone. But, it’s really not that complicated and you can easily get started with a few quick tips.
1 Check out your competition - see what they are doing and how they are doing and, if applicable tailor it to your needs. If it works for them, it could work for you! Learn from their activities and adapt them to fit with your company
2 Listen Actively - search for your company name on social media platforms such as Twitter, LinkedIn and Facebook to see what your clients like and dislike about your services and then jump into the conversation
3 Be Transparent - approach online conversations about your product openly and engage in conversations with full disclosure that you are the one representing the brand
4 Link. Link. Link - link to your social media presence on your website, in your signature block and even on your business card. Include your ‘Twitter handle’ at the end of any article or blog comments you leave
5 Once a day does it! - once, you’ve done the legwork to set up your network you only need spend ~15 minutes per day updating each platform with relevant information and interacting with your followers. Be sure to keep your content fresh
Once you’ve got it all going, you’ll be surprised at just how quickly you see benefits of increased brand visibility, exposure, and relevance, improved customer relations & improved company morale.
Tangible benefits may take a little longer but can be very significant:
• Increased search engine rankings • Increased inbound links to your company’s website
• Increased website traffic • Increased top‐of‐mind awareness • Brand positioning as approachable, transparent, and interested in providing customer service
• A direct way to speak with prospective customers, partners, and SUPPLIERS who might not have otherwise found you
• Instant results to surveys, polls, questions and a way to gauge the pulse of opinion.
Why not give it a go – what have you got to lose?
Paul Luen Martek Marine
www.martek-marine.com
www.windenergynetwork.co.uk
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