With all of the faults and shortcomings of reserved parking
spaces, there are just asmany positives, in our opinion. Chance goes on to point out a few: “You can command a pre-
mium price – if you bother to figure out what the space would havemade under other
circumstances.As an operator ormanag- er, you also are providing a certain customer service, although it is typically to only a few.” Many companies, apparently not Google, also use reserved
parking spaces to increase employee morale by offering one to the “employee of the month.” But the goal, as Chance pointed out, is to knowthe price to set for reserved parking spaces. If parking professionals set the right price, then reserved
parking spaces can be a success for your operation, because peo- ple will always want reserved parking spaces. As Chuck Cullen, Senior Associate with The Integrity Group, puts it, “Reserved parking is this country’s version of royalty. This makes perfect sense in a nationwhere the car is king.” The movie “Office Space,” with all of its hilarious quotes,
quirky characters and memorable office moments, does teach reinforce one fundament lesson about parking: Don’t park in a handicap-permit parking space unless you have the proper cre- dentials. Because of this fundamental and valuable lesson in parking
protocol, Parking wins over Pop Culture, but who’s keeping track anyway?
Isaiah Mouw, who works for Republic Parking System, can be contacted at
imow@republicparking.com. Ben Bronsink, Co-Founder of snobbyre-
views.com, can be reached at
ben@snobbyreviews.com.
PT
We Buy Parking
/park711
(847) 582-9400
Parking Today
www.parkingtoday.com
Green Courte Partners®
37 If you key in
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