Cale Installs 11,000th
U.S.Meter, Launches Community Outreach
Cale Parking Systems USA has begun a program of sup- plying pay-and-display equipment, at no charge to its cus-
tomers, that is rebranded and used to collect donations for chari- ties of the customer’s choosing. “We are celebrating the installation of our 11,000th meter in
the U.S. by making a concerted effort to get involved in commu- nity outreach,” said George Levey, its President. “In communities where Cale has alreadymade a differencewith our business solu- tion, we are offering to provide ameter that is designed to collect funds for a charitable cause.” To accomplish this goal, the company is making the follow-
ing commitments: Donate a meter, which accepts coin and credit card
payments. Install and activate themeter. Donate a sign to be installed at themeter location. Themeter will be specificallymarked to distinguish that it is
for donations. It can be either painted with a special color or wrappedwith unique logos. All operating costs of the meter will be funded by Cale. The
costs covered will be all back-office monthly services fees, all parts required to support themeter, and all receipt paper. The receipts will be designed to provide the patron a tax- deductible receipt, noting the charity.
100% of all funds collected from the meter will be issued to
the charity. The meter will remain installed and supported by Cale for
as long as the customer believes the programis showing success- ful results. Levey noted that all four of the citieswhere this programhas
been offered to date are focused on the homeless: Salt Lake City, Indianapolis, Oklahoma City and Clearwater, FL. Cale USA, incorporated in Florida in September 2003,
reports that it’s the fastest-growing parking equipment company in the country. Key customers include cities such as Chicago, Bal- timore, Portland, OR, and Oakland, CA. In Florida, its systems manage public parking in KeyWest, Clearwater, St. Pete Beach, andmore than 10 othermunicipalities and private operators. Cale USA, recognized as the exclusive U.S. distributor for
Sweden-based CaleAccess, has 41 employees in nine states, with 20working in its Tampa headquarters. The company has 110 cus- tomer organizations in 25 states in the U.S., as well as in Puerto Rico and Bermuda. Cale USA’s business focus is providing parkingmeter equip-
ment and supportive software, along with a variety of other sup- port offerings. It purchases themeters fromCaleAccess, and then programs and prepares themtomeet its customers’ requirements, alongwith offering support services.
PT
Jeff Nethery(l), Cale President George Levey, and Alexander Israel 32 Parking Today
www.parkingtoday.com
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