10. Measure: We all remember from Marketing 101 that developing an effective
strategy requires an effective measurement mechanism. Measuring your plans effectiveness is easier than you think is an integral component in the overall strategy. Measurement can be tracked both quantitatively (new clients for your business, additional business from existing clients) and qualitatively (types of prospects you are attracting). The old adage is true: “If you can’t measure it, you can’t manage it.”
11. Repeat steps 1-10: Planning is an ongoing process. It should be continuous,
dynamic and most importantly, fun.
Smart business isn’t child’s play and smart marketing is the result of embracing opportunities, planning your strategy and
executing effectively. By using this mini-toolkit of ideas and methodically executing your game plan, you can increase exposure, develop deeper relationships and cultivate new ones …and most importantly, take the “Eeeeeek” out of the process. And that’s not child’s play!
About the Author: Mara F
a business and mark
. Campolungo is a partner with Sandbox Solutions, eting communications company
based in Charlotte. She has more than 20 years professional experience in general business start up, strategic planning, project management and mark
eting
communications. Along with partner Karen L Dortschy, they “plug and play” in the sandboxes of their small and medium sized business clients by using a variety of business tools to help them achieve measurable goals. Visit their website at InY 704.20.3354.
ourSandbox.com or call 1
Karen Hund
Overture introduces you and your colleagues to potential clients using our acclaimed multimedia presentation. Many businesses, especially those in professional services, need more than a website and print collateral.
The prospect has to meet you. Establishing personal chemistry is the key to cultivating a relationship, then earning a client’s business.
“We like to buy from people we like.” To find out more, call Karen Hund at 704.907.4376 or visit our website —
www.cv-vision.com 35 ®
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