mentioned that she has the “fun factor” and wants to ensure that is woven into the fabric of her plans. Fun can be a powerful marketing tool if utilized in a highly differentiated and clever way that brings attention to your business, and ultimately value to your clients.


6. Scope out your competition: Be knowledgeable of who you are up against and


make yourself aware of competitive advantages where you can stand out. How does your competition connect with clients? What is their messaging? How do they deliver value, and is it of value to your clients’ business? Overlay this information with your unique advantages, and you will clearly see where your differentiators are.


7. Define your resources: If you were taking that cross-country trip, would you choose to fly or


drive? Much depends on your available resources along with how quickly you need to get there. The very same holds true with your business. How quickly do you need to “get there” and what resources do you have available to reach your destination.


8. Develop your tools: Once you have a defined game plan and a defined budget,


determine what tools you need to meet your goals.


9. Take the time: All of this takes time. Effective planning and implementation is not


a “wham-bam” initiative. It takes time and commitment. Time to plan. Time to connect. Time to engage. Time to measure. But the time spent, if allocated properly, will reap great rewards.


Behind on your mortgage - facing foreclosure - get the facts visit www.carolinabankowned.com


Shirley Smith 704.777.9525 34 ®


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