machiefp executive
“Everything that can be invented has been invented.” Charles H. Duell – 1899. Commissioner of the United States Of- fice of Patents.
“I think there is a world market for about five computers.” Thomas Watson Sr –
1943.Founder of IBM.
“There is no reason anyone would want a computer in their home.” Ken Olson – 1977. President and Founder of Digital Equipment Corp.
“640K (of computer memory) ought to be enough for anybody.” Bill Gates – 1981. Cofounder and CEO of Microsoft.
“Satellite TV in Britain will be a flop” Michael Tracey – 1988. Head of the Broadcast Research Unit.
Consider these errors of prediction from presumed experts in their day. Now consider how you view the future, and how our industry views the future.
At a time where you can take photographs on a phone, everybody is a ‘photographer‘ – even if professionals can do it better, which we have seen in the pages of this magazine.
The technological landscape is always changing, and in this cur- rent economic climate the future is unpredictable. As an organisation it is imperative for MPA to become strategi- cally focused. Here are five key points made to the NEC, which regions will have a chance to view and discuss by showing the short Powerpoint presentation prepared for the committee. • Move into the 21st century • Branding and Marketing • New style Logo & brand statement ie. strapline • Web presence • Social media marketing, twitter, facebook & flickr Some of this you can already see in the magazine, and will be able to see at Focus on Imaging – the new logo and corporate image is the first step forward for Branding and Marketing. But a much greater change has to be made on internet, and for
this, MPA must create an entirely new web resource and direct its existing presence into a wider range of mobile media.
Dual approach
Here are the keys to the most visible change: • A new website for both members and non-member photogra-
phers • Aimed to engage with the photographic community • To build an online information hub with professional photogra- phy experts • To engage with current members and potential new members This will be achieved through an entirely new website. Fuller de- tails will be released as the elements are put in place; something of this depth can not be created overnight and its readership will take time to grow.
The second part of the strategy uses our existing site:
www.thempa.com
Brides magazine – a typical resource
The objectives of this website will expand to make better use of social media including Facebook, Twitter, and many other key networking and information exchange communities. • To sell MPA and Members by developing a very informative website to provide an exciting and professional experience for the user
Wedding facts and figures
Wedding Photography is destined to be increasingly important for professionals. It is the one field where the client can not take their own photographs, or expect a friend to press the shutter, without risking disaster.
Here are some results of the latest National Research Survey – Mintel – into the 21st Century Bride of 2010: • The average cost of today’s wedding is £19,779 up by 3% from
2009 • Average length of engagement 22 months • Average cost photography increased from £941 to £959
Where do brides get information from? • Internet 92% • Magazines 86% • Wedding fairs 54% • Local Directories 18%
Online Brides are captivated by content – Photographs!
Order of Planning the Wedding: • Finding a Venue • Wedding Dress • Bridesmaid Dressing • Photography
For general ideas: • Magazines 16% • Specific details sourced via the internet 84%
MPA has taken on board all these facts and figures – you should take note of them yourself. They have helped the Association formu- late plans for the coming years. For your own input into this process, speak to your regional Director. And talk to us at Focus on Imaging. – Colin Buck HonFMPA DipPP, Chief Executive
A presentation made by MPA CEO Colin Buck to the National Executive Committee outlined how the Association will harness social networking and internet buying decisions in future
Á MASTER PHOTOGRAPHY 7
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