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Messestand B2 Gang B 201


Modern casual by Marc O’Polo


Marc O‘Polo – that‘s an urban, casual lifestyle with refined standards. Along with the brand‘s Swedish origin comes a preference for natural materials. It is with this predilection and in close cooperation that bastian, our new licence partner, has created a new collection: Marc O‘Polo jewels.


The new jewellery collection expresses a modern casual style and it gives proof of the great demands we place on quality and on personality alike. By using mainly silver and leather, playfully combined with precious stones, we take up current fashion topics. Marc O‘Polo and bastian rely on natural materials, quality and on a design that‘s innovative and classical at the same time, a guaranty for the uniqueness of every single product. The central characteristics of our jewellery are not only its value and urban, modern and natural attitude but also the special importance we attach to surface design. By oxidizing the surface we achieve a used look that reveals the essence of a modern casual life- style, which will satisfy as to the unique and vintage details. They are contrasted with areas that have been polished to a high gloss finish. Comfortable to the touch, individual designs with floral and organic patterns and those special surface structures are the characteristics which distinguish this new jewellery.


All in all the spring collection comprises 70 different types of rings, bracelets, bangles and earrings. Combined in numerous variations, these accessories allow you to indi- vidually emphasize you very own style.


Whereas Marc O‘Polo is a brand of established signi- ficance on the fashion market, bastian has an excellent reputation in his very market segment as well as within specialist trade. Both companies will take advantage of this forthcoming long-term partnership and thus profit


from the fact hat they both are widely known on the market, from their respective knowledge of the trade and their long standing experience on the market. With their joint appearance on the Inhorgenta 2011 Marc O‘Polo and bastian present their new common collec- tion for the first time. On the occasion of this partnership bastian has built up a group of sales representatives who started to show the new looks to specialist shops already since the beginning of January 2011. First parts of the new collection will be at display and put up for sale in various Marc O‘Polo stores, franchise stores and at selec- ted specialist shops.


Thanks to its modern and casual style Marc O‘Polo is most up to date with the current taste of its costumers and thereby allows them to emphasize their persona- lity. Corporate design/production and licensing officer Andreas Baumgärtner reveals his immediate inspiration for the new summer fashion collection 2011: “People we get our inspiration from have a strong character, they enjoy and love their life and they are non-conformist – those are Marc O‘Polo people. They lead their life in an individual way, they perceive even sensitive changes in their urban sphere, they derive pleasure from new forms of life style and take a close look at the world that surrounds them.”


Weitere Informationen unter: www.marc-o-polo.com oder www.bastian-inverun.com


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