inhorgenta europe 2010, Halle B2, Swarovski (Deutschland) GmbH
changing the layout of its trade show halls. „Aside from the conventional areas, inhorgenta 2011 focuses on the topic areas ‚lifestyle‘ and ‚wedding rings‘, which have both been extended significantly. For ease of orienta- tion, exhibitors representing the lifestyle sector have now been brought together in Hall B2. The wedding ring stands are now largely grouped in Hall B1”, says Armin Wittman, inhorgenta’s Exhibition Group Director. The focal point for these changes is, essentially the new design of the ‚Lifestyle Jewellery Hall‘ B2. This hall will be the central point of contact for all exhibitors wishing to present their goods by means of a particular brand. Marketing tools will be prioritized. Exhibitors such as XEN, Nomination, TeNo, Pandora, Leonardo and Swarovski will be able to present their lifestyle worlds here.
The wedding ring sector is growing steadily and as such it represents the second trend for 2011. All manner of wedding rings will be presented at a special exhibi- tion in Hall B1 in collaboration with the German Plati- num Guild. The core theme of the exhibition will be the ‚Wedding Concept Store‘, which seizes and reflects the
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emotions surrounding a wedding. Wedding rings and accessories will be showcased independently of any particular brand name, in order to give jewellers fresh ideas as to how they might present the topic.
Creative special exhibitions and group- ing of gemstone jewellery into one hall The restructuring will also pave the way for several more special exhibitions and trade visitors may therefore look forward to numerous innovative presentations. Take the German Gemmological Association‘s discovery area for instance, which will comprise a gemmological laboratory in which any interested visitor will be able to examine gemstones under a microscope. There will also be training sessions. Further highlights will be the Silver Summer Gallery (SILBER SOMMER GALERIE) in Hall C2, the Silversmiths’ Forum, the special exhibition on tableware and the high quality craftsmanship of Dreher Carvings in Hall C1 been advanced and improved and focuses now even more strongly on the exhibitors of gemstones. Ursula Haggeney, expert journalist for U.J.S. trade magazine and editor of numerous special-
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