ADVERTISEMENT Feature Aspasia Cloud Informational Series – No.10 Bringing it all together
Aspasia Cloud is a breakthrough product and as such requires a degree of explanation over and above that necessary for current software packages in the market place. This includes our own original Aspasia product which will continue to be offered alongside Aspasia Cloud for those seeking a more traditional solution. This was the reason for this “informational series” which, having largely covered the conceptual issues, will now focus more on operational level matters and how they can be influenced by a true cloud computing approach. In the meantime, we’d like to reflect on the key points of earlier editions to create a clear picture of what we are trying to achieve. These earlier editions are available online for anyone who missed them and would like to read them in full.
Edition 1 “What do we mean by cloud” looked at the very significant impending change in
Information Technology that is already beginning to affect us all and which will bring tremendous business benefits in the future. Cloud computing is a term which is used in a variety of contexts ranging from those who suggest it is just marketing hype to those (the majority) who foresee seismic change akin to the advent of the PC and desktop computing that we experienced more than twenty years ago. This article explained what we mean by “cloud computing” and how it differs from traditional web based solutions in the industry including our own original Aspasia software.
Edition 2 “Why change? Listen to your customers!” considered the very real and
growing change in expectations from customers in terms of levels of service and methods of communication resulting from widespread adoption of the Internet. It went on to explain how Aspasia Cloud is addressing these changes and suggested new ways in which agents are likely to increase interaction with their customers in the future.
Edition 3 “Can threats be opportunities” considered the variety of influences impacting
on the traditional agency model and attempted to suggest ways in which agents could adapt to these pressures and seek alternative solutions which would keep pace with changing customer expectations. Indirect comparisons were made
probably foremost in many people’s minds - the effect of cloud computing on hardware, IT infrastructure and support costs. As might be expected there are very real and significant benefits to be achieved here and these are identified as suggested topics for deeper consideration.
Edition 8 “Preparing for the cloud” looked at some of the steps that can be taken now in
with other industries which have been more proactive in reacting to changing circumstances to see if lessons could be learned on how best to rise to the challenge.
Edition 4 “Cloud from a business perspective” took a look at the essential aspects of business
like sales, costs and resultant profitability in terms of what changes could be expected as a result of a move to cloud computing. Our conclusion was that quite startling benefits to the business could be expected from cloud computing which offers significant opportunities to remodel traditional trading methods and practices.
Edition 5 “The changing face of agency communications” expanded on some of the
issues briefly touched on in Edition 2 specifically identifying the subtle but substantive changes in the manner in which customer communications are changing in the 21st century. Agents are already beginning to adopt new media such as social networking but this article focused on the more basic and fundamental changes that are taking place at a grass roots level.
Edition 6 “Why integrate with Google Apps” talked about one of the biggest differences
between Aspasia Cloud and any other software solution in our industry and why such integration is considered beneficial. Whether Google excites people or not they are indisputably one of the leading technological innovators today and here we explained why we are incorporating their technologies so deeply within Aspasia Cloud.
Edition 7 “How can I reduce my IT burden” focused on the aspect of cloud computing that is
Aspasia Cloud is the first fully integrated cloud technology software solution for agents involved with residential sales, lettings and property management. This informational series has been designed to explain how the software differs from other solutions and what that means for agents who use it.
For further information please go to
www.aspasia.net. Previous articles in the series can be found at
www.propertydrum.com/articles/aspasiacloud
PROPERTYdrum FEBRUARY 2011 11
preparation for an eventual adoption of Aspasia Cloud or even if you just want to reap some of the benefits of any cloud computing products. We are launching a service, which is soon to be publicised, designed to help agents migrate to this technology where considerable cost savings can be made irrespective of the use of Aspasia Cloud.
Edition 9 “New flexibility and transparency with customers” discussed some of the changes
to charging mechanisms that can be utilised within Aspasia Cloud that are designed to help the public identify and better understand the services offered by agents. It is probably true that these initial nine
articles in this series have touched upon the key subject areas that differentiate Aspasia Cloud from its competitors. Reading the articles in depth will explain the reasoning behind the decisions we have taken and how we are developing the product. We aim to assist agents to look forward to the challenges represented by a rapidly changing technological environment occasioned by the growing maturity and advancement of the Internet. Solutions on the market today represent an age where the Internet was largely a means of obtaining information or of hosting applications on the web which brought significant IT cost savings and simplification from a user’s point of view. Aspasia Cloud represents the next stage in the process where many of the changes and advancements brought about by the Internet come together to present substantive advantages to create new business opportunities for residential sales and lettings agents in the UK. Most of the following articles in this series will focus on the detail of these opportunities as well as highlighting more traditional features of this new software opportunity.
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