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Shopping Center Gains Space & Loyalty with Guidance System from Page 33


“That may be true; however, the real benefit is that people


come here because it’s easy to park, and they return because of the system,” deWildt says. “They have choices. There are four


high-end centers within 15 minutes of us. The key is that the (parking guidance) systemattracts and keeps shoppers.” Park Assist, the company that installed the system, tells


ParkingToday that its surveys indicate a 2% to 5% increase in overall shopping center revenues after the equipment is installed. They also note that if an ownerwants to increase turnover in spe- cific “choice” spots, the systemcan notify one of their personnel on a handheld that a certain space has overstayed and a citation can be issued. In a car-based economy such as LA’s, the public relations


coup in installing the parking guidance system was great, de Wildt notes. “We had TV, radio, newspapers – they were all over this story. It’s not often you have a positive story about parking in LosAngeles. Heck, we are onYouTube. Google ‘Century City Shopping Center Parking,’you’ll see.” Statistics show that 10% to 15% of the parking spaces in


garages are not used, even when the garage appears full. In a parking structure such as Century City with 2,500 spaces, that means that at any given time, the garage could “appear” full, but itwould have 200 to 400 spaces available. “You just couldn’t find them, at least not easily,” deWildt says. “It’s like we had built a 400-space garage.” The low-voltage hard-wired parking guidance system took


Sander deWildt, GeneralManager ofWestfield Century City in Los Angeles in front of the display providing customers space availability information in his parking facility.


five months to install. “It’s important that it is low voltage,” he says.


“In addition, cars that park quicker put less CO2 in the


WHAT HAPPENS TO YOUR PARKING SYSTEMS WHEN THE POWER GOES OUT?


When the power goes out, parking gate controls, revenue systems and security systems are all compromised. Ensure your systems continue to operate during power fluctuations or power outages


by using Alpha indoor and outdoor backup power solutions.


Alpha - Power when there isn’t power. www.alpha.com/parking


Toll free: 800.667.8743 Direct: 604.430.1476


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