Parking’sNewPartner – ‘Transp BY BRIAN SHAW


helpful folks that we in parking tend to be, we happily try to oblige.


N But have you found that you are not quite sure how best to


address these challenges? Do you know where to turn for help? Have any of you had to handle these types of situations in the past few years? Or can you anticipate having to deal with similar cir- cumstance in the near future? Read on and know that help is out there. •Your client is running out of parking or is projected to do so


in the near future. They can’t afford nor do they wish to build more, but the local government requires a minimum amount of parking – what do you do? •Your client wants to construct a building on one of your


parking lots, or your parking garage needs to be shut down in whole or part formaintenance or repair – what do you do? • Some of your customers no longer need to park every day


of the week as they travel, work at home or now work part time, sharing their job – do you offer any helpful pricing for them?


O DOUBTMANY OFYOU IN THE parking industry are asked to help clients or institutions solve chal- lenges that are not directly related to parking operations. And being the


• Some of your customers carpool to work to save money


and/or take advantage of nearby high occupancy vehicle lanes and have asked for help to make this easier for them – what do you do? • Some of your customers have formed a vanpool and want


help to reduce theirmonthly vanpool fare – can you help them? • You recently had to raise your parking rates due to an


increase in the municipal parking tax; you’re seeing no new rev- enue. Some of your customers can’t afford the higher rates and are looking for help – what do you do? • Some of your lots are at capacity, while others have plenty


of room. There’s pressure to expand parking where it’s desired, but you know there’s plenty of roomnearby – what do you do? •Your client needs to operate a shuttle service to the nearest


transit center or to link nearby sites to reduce driving between them.You’ve never operated a bus before – what do you do? Do you know how to handle these situations? Do you feel


helpless or out of your depth in trying to deal with them? As a former university parking and transportation adminis-


trator, I know that for those of us plying our trade in campus set- tings, as well as some of us who contractually operate parking, we have had to expand our repertoire to include shuttle/bus serv- ice, car-sharing, biking facilities, ridesharing and other initiatives tomovemore people in fewer vehicles. The cost to build more parking in terms of actual construc-


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