circle every exception printout in red and then write on the report what they did to solve the problem. I have seen 30 exceptions a shift drop to two when this procedure is put into place.You can literally manage the problem out of the system. (By the way, some operators believe that when a driv-


er is trying to game the system, the best thing to do is to slowdown the process. Such driverswill quickly learn that this is serious business. I have seenmanagerswalk upwith a cone and close the lane where the “problem” is and then go into great detail solving it.) Many airports require that the operator track every


single ticket and pay a fee for each one that doesn’t get back into the system. If a legitimate lost ticket is covered by a lost ticket form signed by the driver, cashier and duty manager, then they are not charged. This system usually makes everyone pay a lotmore attention to the ticket count. And that brings me to my last comment on airport


parking.You are dealing with big money here – in most cases, literallymillions of dollars. For goodness sake, look at the cashier reports. Scan


every one, personally, at least once aweek.Youwill be sur- prised how much better your operation works if the staff knows the boss is looking at the data runs.


Travel safely, Woof


PT


IPI Launches New PR Program


for Entire Parking Industry The International Parking Institute (IPI) announced a major new


initiative for advancing the parking profession. The program, Parking Matters, has been in development since last summer and soft- launched late in 2009. Though the program is already in motion, the official kickoff will take place at the 2010 IPI Conference & Expo, May 10-13 in LasVegas. The IPI said the ParkingMatters programwill harness the power


of public relations to educate and increase awareness about the value of parking professionals among target audiences such as building owners, architects, college decision-makers, city planners, law enforcement officials and transportation leaders. Other elements are intended to help those in the industry take


greater pride in parking as a vital, desirable profession and to attract good candidates to the field of parking, the IPI said. Some elements of the programalso will reach out to consumers. “ParkingMatters is focused on generating awareness about the


value of parking professionals and expanding business opportunities for all IPI members,” said Executive Director Shawn Conrad, CAE. “While individual companies, consultants and parking authorities tackle their unique challenges, the purpose of this program is to expand the entire market by advancing the parking profession and working collectively to further common goals. This is a long-term effort and one through which we expect to achieve great success,” Conrad said.


ARE YOULOOKINGFORANEXIT? WEWILLBUYYOURPARKINGFACILITY.


If you own parking and are looking for an exit strategy or redevelopment partner, call Next Parking.We are able to quickly evaluate opportunities and offer flexible transaction structuring.We are well-capitalized and understand the complexities of parking analysis and finance. Contact Bob Caplin at 847.881.2004 or rcaplin•nextparkingllc.com


Complete Systems Integration for Parking...and Beyond.


PARC Group is the leading network of systems integrators in the parking industry, and your one-stop resource for the design, contract, installation and service for all of your access control systems.


From parking control to a customized integrated system,we can help you achieve your goals.


Find your local integrator at www.parcgroup.com. 28 locations across the US, Canada,Mexico and the Caribbean


See us at the IPI booth #414 APRIL 2010 • PARKING TODAY • www.parkingtoday.com 49


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