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news & jobs at www.leisureopportunities.co.uk GO Curves initiative results published


FIA's six-week programme helps to increase physical activity among teenage girls By Pete Hayman


More than half of the teenage girls who took part in the Fitness Industry Association's (FIA) GO Curves programme were doing more than the recommended five weekly 30-minute sessions of exercise by the end of the scheme. The free-to-join six-week


initiative was aimed at 15 to 16-year-old girls and was designed to increase physical activity to recommended levels. GO Curves consisted of a


weekly one-hour session, which comprised 30 minutes of strength and resistance training and 30 minutes of education. Of the 200 students who


took part, less than 60 per cent wanted to do something about their fitness before the scheme. By the end of the course, nine


The free weekly exercise initiative was aimed at teenage girls


out of ten participants reported increased confidence levels and said they would continue after the programme came to a close. A quarter of girls admitted to


feeling more confident when exercising in an all-girl group and others believed making exercise fun and interactive was the reason for their motivation.


Curves' international wellness


director Niki Keene, said: "We chose not to weigh and measure the students as part of the programme but instead to focus on attitudes, behaviours, healthy eating and exercise. It's not just about looks and size, which is all too much of a focus for this age group."


Heritage 'one of the biggest drivers of tourism' By Pete Hayman


GHK was also commissioned


A new report has outlined the economic importance of the heritage industry in England, which helps drive up visitor numbers and create new jobs. Among the findings of the


ninth annual Heritage Counts study is that every £1 spent on England's historic environment generates an additional £1.60 for local and regional econo- mies over a 10-year period. The report also found that


investment in historic visitor attractions generates an extra £1.70 for local economies over the course of a decade, while also helping to create employ- ment in an area. Evidence compiled by Locum


Destination Consulting and AMION Consulting on behalf of English Heritage found that


by English Heritage, along with the National Trust, to help compile the study. It found that investment in 72 sites had resulted in additional spend in regional economies of £197m and the creation of 3,600 jobs. English Heritage chair


Report: England's heritage is an important economic driver


heritage also increases a town or city's popularity with visitors and businesses. A comparison of two areas in


Brighton – one historic, the other not – revealed that three times as many shop units within the historic area were occupied, compared with its main high street shopping district.


Read Leisure Opportunities online www.leisureopportunities.com/digital


Baroness Andrews said: "These results show heritage is one of the biggest drivers of tourism in the UK; it helps to attract new businesses and residents to an area and contributes to economic growth. "Investing in heritage is not a


luxury. It makes sound econom- ic sense. The heritage sector provides a life-line for the nation's past. Heritage is the very thing that makes England special in the eyes of the world and can help to underpin the economic recovery."


© Cybertrek 2010


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