Diamonds are forever. By Keith Gerrard.


LEVIEV, the world’s most exclusive diamond jewellery brand, has established a reputation for offering not only some of the rarest and most valuable gems to be found anywhere on the planet but also the finest and most wearable items of beautifully crafted jewellery. Renowned for its collections of “D” Flawless pure whites and exceptional natural fancy coloured diamonds it continues to make available stones of great importance for both wearer and investor alike. One such stone, an incredible 8.61 carat radiant- cut Fancy Intense Green, the largest such stone ever graded (to date) by the Gemological Institute of America (GIA). The company is the world’s largest privately controlled producer of cut diamonds, headed by the maverick, Lev Leviev, a hugely influential, self-made diamond mogul with over 30 years experience. With the opening of the first LEVIEV retail store in 2006 at 31 Old Bond Street, London, the company became a fully vertically integrated diamond business, a truly “world’s first” and a claim that still stands today. Further retail expansion has seen exclusive store locations opened in New York, Moscow, Dubai and most recently Singapore (Spring 2010). The retail experience offered its clients is of paramount importance to all who work


The West End of London. The heart of the Capital and home to the rich and


famous. The obvious place for businesses like Leviev and Beauchamp Estates


for the company. Keith Gerrard, LEVIEV UK Managing Director, says: “We continually strive to offer and uphold the very highest of standards in both terms of product and service. It is an ethos we are proud of and one that our clients come to expect. It is vital to build on our reputation for not only supplying extraordinary items but a complete retail package of the highest order.”


The company’s strength, attributed in part by its unique position within the diamond industry and extensive inventory, is further enhanced by its ability to create exquisite jewellery. Gerrard adds: “Our in-house teams of designers and artisans pride themselves on the quality of work achieved. From an exceptional engagement ring to a specially commissioned bespoke necklace, no detail is overlooked. The range and quality of stones available for their use, together with an accumulated wealth of expert knowledge and manufacturing skills, results in items of breathtaking beauty and lasting value.”


An item which aptly illustrates the company’s pre-eminence in the fine jewellery world is simply known as “the LEVIEV scarf”. The necklace contains a staggering 817 fine white diamonds totalling just over 298 carats. Taking over


BEAUCHAMPESTATES September 2010


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