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19


“The award winning new Market Place in Kettering’s restaurant quarter has already been highly infl uential in attracting new retail investment into the town centre”


The vision for Kettering is straight forward. In order to thrive in the future, the town needs to be able to offer a unique experience that will make people want to return again and again. Recognised as being the retail centre for the surrounding area, Kettering is undergoing a transformation that will see further improvements to shopping, employment, living and visiting experience.


Central to the delivery of the vision is the shared commitment of partners to delivering the regeneration aspirations. Partners including the Borough and County Council, North Northants Development Company, Northamptonshire Enterprise Limited, East Midlands Development Agency, Highways Agency, Health Trust and Police are working closely together to help deliver the shared vision. Planning policies and investment have been put in place to support the delivery of the vision.


To help turn this vision into a reality, an ambitious programme of redevelopment is in progress. The Area Action Plan has set out the town centre into a number of distinct but complementary quarters supported by the appropriate planning policies. This is developing areas for new restaurants, high street brand shopping, both large department and chain stores, ‘niche’ retail outlets, and leisure areas.


Improvements to the look and feel of streets and transportation links are also in hand and there are plans for investment into new high grade, high density offi ce space, capitalising on Kettering’s ease of access to London’s St. Pancras Station.


The fi rst quarter to begin development, the restaurant quarter due to be completed in early 2011 is already under construction. The initial phase is already complete


with the development of the new award winning Market Place which lies at the centre of the Restaurant Quarter and won the regional town planning award. A programme of improvement works is taking place to improve the look and feel of the public space around the Market Place and major retailers considering moving to Kettering have the opportunity to input into the future look and feel of the town.


Importantly, land has been acquired at key sites to aid development of the quarters and agents have been appointed to identify potential tenants. The aim is for work to start soon on the second major phase of regeneration with the development of a new shopping quarter at the centre of the town.


Key Information


• Distinctive complementary zones providing consumers with an enhanced experience encouraging return visits


• Growth-led opportunities for retail, leisure, industrial and offi ce developments


• Kettering Borough Council has already completed strategic land acquisitions in the town centre to assist in accelerating development


• The new Market Place has already become a popular visitor attraction and will be the centre piece of the new Restaurant Quarter, which will open in early 2011


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