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FEATURE
20 Fashion Accessories
and even lunchboxes are on sale. T e bags, many of which are available in polka-dot and damask designs, sell for $6 to $14 each, according to size and design. Many, according to co-owner, Chris Coltrain, are monogrammable. Finding a niche and sticking with it has also
been benefi cial to T e Hold Up Suspender Company (
www.suspenders.com), where owner and president, Sal Herman, says, “Business doesn’t fl uctuate much. It’s a niche product that’s a lit le diff erent, unique. We can’t complain.”
TICKLED PINK LUGGAGE
909 Red Banks Road, Greenville, NC 27858 Toll Free: 877-353-7465 • Tel.: 252-717-8385 Email:
tickledpinknc@aol.com
Website:
www.wholesalecentral.com/tickledpink
Indeed not, in the face of the approximate 20 percent
increase in traffi c and conversions that Hold Up saw over the 2009 holiday season. Much of the company’s ongoing success derives from the fact that Herman developed a pat- ented no-slip suspender clip to diff erentiate his suspenders from others. T e clip features a single, needle sharp pin in the center of the clasp, which pierces and locks into the pant waistband without cut ing or otherwise damaging the fabric. Herman claims that Hold Up is the largest manufac-
turer of U.S. made suspenders for men and women, with a large number of styles and colors, most available in both single and double clip varieties. He also notes that Hold Up’s inventory goes well beyond “the cheap stuff ” commonly found at discount stores. Most of the company’s suspenders go for $29.95 per single clip set ($39.95 per dual clip set), with silk suspenders priced at $45. A relatively new demand has emerged among teenagers and other young consumers for “skinny” (half-inch wide) suspenders for guys and gals, currently available in six colors (Herman says that more are on the way), priced at $15.95 each. “I’ve been in this business for a good ten years, and I’d never been asked about them
THE HOLD UP SUSPENDER COMPANY
21421 Hilltop St., Suite 16, Southfi eld, MI 48033 Toll Free: 800-700-4515 Tel.:248-386-0252 • Fax: 248-352-1185 Email:
sales@suspenders.com
Website:
www.suspenders.com
GOOD HAIR DAYS®, INC.
73 Water Street, Leominster, MA 01453-3218 Toll Free: 888-445-5335 Tel.:978-537-8915 • Fax: 978-537-9426 Email:
info@goodhairdays.com
Website:
www.goodhairdays.com
before last year,” he marvels. “But, that’s what kids want to buy and we have the largest selection on the Internet.” Discounted pricing is off ered for owners of specialty
men’s stores and fashion accessory distributors, and all orders over $75 ship free. Herman says he works regularly to ensure that Hold Up rates high in Google AdWords, and notes that the company benefi ts greatly from its URL. “Suspenders. com is usually the fi rst thing that comes up when people search ‘suspenders,’ and they usually at least look at the fi rst result,” he says. Using social media has been key to business at Good
Hair Days® (
www.goodhairdays.com), according to owner/ president Rosemary Pepin. “We’re on Twit er and Facebook, and we’re in the midst of reworking our website right now,”
“We’re on Twit er and Facebook, and we’re reworking our website right now.”
Rosemary Pepin, owner/president Good Hair Days®
she says. “We want to add everyday facts and include links to instructional videos on how to do your hair.” T e store, which specializes in fashion hair accessories for beauty and boutique stores, and bulk hair accessories for the bridal, craſt and millinery markets, also has a couple of patents of its own: the Grip-Tuth® side combs and Magic-Grip® hairpins. T e former, designed to hold hair securely and comfortably, are touted as the only side combs with touching teeth that gently grip and securely hold all hair types, especially fi ne and hard to manage hair. Magic-Grip® hairpins are made of fl exible
Continued On 24
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April 2010
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